On March 22, 2025, the much-anticipated opening game of the 2025 Shinhan SOL Bank KBO League took place at Gwangju Kia Champions Field, where KIA Tigers faced off against NC Dinos. The atmosphere was electric, with thousands of enthusiastic KIA fans cheering their team on, showcasing the passion that surrounds South Korea's premier baseball league.
The event marked the beginning of a new season filled with hopes and expectations. Among the crowd, energy was palpable as KIA Tiger's supporters waved flags and donned team colors, embodying the spirit of camaraderie and excitement that characterizes baseball games in Korea.
As part of the opening festivities, Gwangju Bank revealed its latest initiative aimed at strengthening community ties with the KIA Tigers: the introduction of the 'KIA Champions Card'. This special card, designed to celebrate the desired success of the KIA Tigers in achieving their 13th championship in 2025, offers a plethora of benefits to cardholders.
The card is not merely a way to show support for the team; it promises perks for holders during both game days and everyday life. Upon purchasing tickets for home games at Gwangju Kia Champions Field, cardholders can immediately enjoy a discount of 2,500 won, plus an additional 2,500 won cashback, totalling a significant 5,000 won in savings.
Additionally, fans will appreciate the instant 10% cashback available when making purchases at the KIA Tigers team store or within food and beverage outlets at the stadium. This means the experience of supporting the KIA Tigers is enriched not only through the games, but also through the potential for savings on game day expenditures.
The 'KIA Champions Card' comes in four unique designs that resonate with fans: the original uniform, home uniform, baseball, and the team mascot. These visually appealing designs allow cardholders to choose one that reflects their personal style while rooting for their favorite baseball team.
The benefits extend far beyond the baseball field. The card also provides advantageous cashback opportunities in various sectors of everyday life, with perks such as125 won off per litre of gas, monthly discounts of up to 3,000 won at cinemas, and an offer of up to 4,000 won discounts per month at cafes. Train travel isn’t left out either, with cardholders receiving up to 10,000 won off KTX/SRT tickets monthly.
Furthermore, exciting discounts are in place for leisure activities, including substantial reductions at local resorts like Joongheung Gold Spa & Resort Water Rock and Geumhori Resort Hwasun Aqua, easing the financial burden on those looking to unwind outside of the baseball season.
New cardholders will also benefit from entertainment discounts, with 20% off at family restaurants and other attractions, making the 'KIA Champions Card' an attractive option for those who regularly enjoy leisure and family activities.
Eligibility for the card is open to individuals 19 years and older, including family members, signifying a strong push for family-oriented community engagement in support of the local team. The card's annual fee is set at 14,000 won for domestic use and 15,000 won for international use, making it accessible for many.
According to Kim Hae-chul, the head of card business at Gwangju Bank, “KIA Tigers' beloved image and the desires of many local fans have all been incorporated into the 'KIA Champions Card'. We carefully designed the card and its accompanying services in collaboration with KIA Tigers to match community expectations.” Kim also expressed hopes of instilling a sense of unity among fans while actively promoting the team's aspiration for a 13th championship.
The launch of the card and the opening game together signal a fresh start in the KBO League, one that invites fans to unite in support of their team as they strive for victory this season. As the KIA Tigers gear up for what they hope will be a successful campaign leading to another championship, fans are ready, excited, and equipped to cheer them on.
With the KBO League in full swing and new initiatives aimed at enhancing community involvement, it’s an exhilarating time for baseball enthusiasts in Gwangju and beyond.
