Kia Australia is gearing up for the launch of its new Tasman dual-cab ute, a vehicle that it hopes will make a significant impact in the competitive fleet market. The success of the Tasman hinges on achieving a coveted five-star ANCAP safety rating, a target that Kia believes is essential to capture the attention of fleet buyers, who often prioritize safety ratings in their purchasing decisions.
Roland Rivero, Kia Australia’s general manager for product, spoke about the importance of the safety rating during a recent prototype drive. He noted that the local range of the Tasman will feature two front bumper variations, with the off-road bumpers on the X-Line and X-Pro models being less effective in pedestrian detection. "The lower approach angle in effect assists with pedestrian safety, or vulnerable road user detection, and with the high approach angle the X-Line and X-Pro it's not as friendly from a lower leg perspective – so we want to give the Tasman a chance of hitting the five-star mark," Mr. Rivero explained.
He emphasized that achieving this rating is non-negotiable for many fleets. "We don’t want to lose that potential 50 percent of business if we don’t achieve that five-star rating," he added. As for the off-road-focused models, Rivero indicated that they will likely remain unrated. "At this point in time, the off-roaders will be unrated, in effect. But you can still take an S, SX or SX+ 4x4 off-road if you wanted to, and get a reasonable approach angle if you change the bar and put a bullbar in its place that will grant you a lot more clearance," he continued.
Despite its safety features, which include Autonomous Emergency Braking (AEB), Adaptive Cruise Control, Blind-spot Monitoring, Integrated Trailer Brake Controller, Lane-Centering Assist, Lane-Keep Assist, Parking Sensors, a Reversing Camera, and Trailer Sway Control, the Tasman faces challenges in terms of style and market perception. Critics have noted that the Tasman’s design is unconventional, with comments describing it as "hideous" and "atrocious." This perception could hinder its appeal, especially in a market where aesthetics play a crucial role in consumer choices.
The Tasman is powered by a 2.2-litre four-cylinder diesel engine, delivering 155kW and 441Nm, which allows it to reach 100km/h in 10.5 seconds. Although the engine is adequate, some reviewers have noted that it can feel strained compared to more powerful rivals. The vehicle can tow up to 3.5 tonnes and features an eight-speed automatic transmission with multi-terrain drive modes, full-time all-wheel-drive, switchable low-range four-wheel-drive, and an electronically locking rear differential.
On the road, the Tasman showcases impressive handling and suspension. Reviewers have praised its well-sorted suspension, which remains composed over rocky terrain and isolates the driver from external disturbances. Kia has invested considerable time and resources into testing the Tasman against its rivals, aiming to provide a driving experience that stands out in a crowded market.
However, a pre-production review highlighted some issues, particularly with the vehicle’s shifting capabilities in low-range four-wheel-drive mode. The vehicle tended to slow significantly when attempting to shift down from third to second gear, a problem that Kia is expected to address with a software update.
Inside, the Tasman impresses with comfortable seating and user-friendly features. It boasts twin 12.3-inch digital displays and practical touches like Household PowerPoints in the tray and back seat. The rear bench is versatile, capable of sliding, tilting, and tumbling away to reveal additional storage space.
Kia’s ambitions for the Tasman are bold. Chief executive Damien Meredith expressed confidence in the vehicle’s potential, stating that the company aims to sell 20,000 units in its first year. The target market includes consumers who might have previously considered models from competitors like Ford, Toyota, and Mitsubishi.
As the Tasman prepares for its official launch, it is available for pre-order with prices starting from $42,990 for the entry-level S 4x2 dual-cab pickup and climbing to $74,990 for the fully loaded, off-road-focused X-Pro. First deliveries are expected around July 2025.
In conclusion, while the Kia Tasman dual-cab ute may face challenges in terms of styling and market perception, its safety features, driving performance, and practical interior could help it carve out a niche in the competitive ute market. As Kia Australia positions itself in this segment, the Tasman’s success will ultimately depend on how well it can meet the needs and expectations of fleet buyers and everyday consumers alike.
