Kia Motors is gearing up for a significant recruitment drive aimed at attracting new talent for the first half of 2025. From April 1 to April 14, the company will accept applications for a wide range of positions as part of its commitment to strengthening the workforce in the evolving mobility sector.
According to an announcement made on March 27, 2025, Kia plans to recruit core talents across 14 departments and 22 distinct roles, including areas such as PBV (Purpose Built Vehicles), global business, business support, product management, strategy planning, and purchasing. The recruitment is specifically targeting candidates who are either four-year university students expected to graduate in August 2025 or individuals who already hold bachelor's or master's degrees.
This initiative comes as part of Kia's broader strategy to enhance its competitiveness in the future mobility landscape, which includes a focus on electric vehicle (EV) popularization and the development of new growth engines. The company is committed to fostering a creative and inclusive organizational culture that aligns with its goal of leading the paradigm shift in the mobility industry.
Kia's organizational culture emphasizes a "customer-centric, people-centric" approach. The company has established guidelines known as "Kia's values and actions," which aim to facilitate a positive work environment and promote diversity. Among these values is a commitment to "respecting people," which underpins Kia's recruitment policies and educational programs designed to ensure a fair and equitable workplace.
In addition to the recruitment drive, Kia is actively engaging with students on university campuses. To ease the transition for students preparing for graduation, the company will host recruitment consultations where students can gather information about job opportunities and career paths. This initiative is particularly timely, as many students are navigating the challenges of midterm exams and job searching.
As part of its outreach efforts, Kia will also host a unique coffee event titled "Last Midterm A+, First Career Kia+" at campus cafes in eight universities across Seoul. This initiative aims to provide encouragement to students as they prepare for their final exams while also introducing them to the Kia brand in a friendly and informal setting. Kia hopes that this event will not only support students but also foster a sense of connection to the company.
A Kia representative expressed the company's enthusiasm for engaging with Generation Z, stating, "We want to expand our reach to new recruits who will learn about Kia's recruitment through various events. We aim to create a friendly atmosphere for the new employees who will soon join us and lead the changes in the future mobility sector." The representative also highlighted the importance of attracting talented individuals who can contribute to the ongoing transformation of the industry.
The recruitment drive is seen as a timely response to the current job market, which has faced challenges in recent years. By actively seeking out diverse talents, Kia aims to not only bolster its workforce but also play a role in alleviating employment difficulties faced by recent graduates.
Kia's commitment to fostering an inclusive workplace is further demonstrated through its recruitment policies and educational initiatives. The company is dedicated to building a fair culture that values diversity and promotes equal opportunities for all candidates.
As the automotive industry continues to evolve, Kia's proactive approach to recruitment reflects its understanding of the importance of adapting to changing market demands. By focusing on future mobility and the integration of technology, Kia is positioning itself to remain competitive in a rapidly changing landscape.
Overall, Kia's recruitment initiative for the first half of 2025 signifies not only a commitment to finding the right talent but also an investment in the future of the mobility industry. With a focus on fostering a supportive and inclusive environment, Kia is poised to attract a new generation of innovators who will help shape the future of transportation.
As the recruitment period approaches, Kia encourages potential candidates to prepare their applications and seize the opportunity to be part of a dynamic and forward-thinking organization.
