KFC has launched a quirky new advertising campaign featuring well-known investor and entrepreneur Anupam Mittal. Released on March 26, 2025, the campaign showcases Mittal's humorous take on some of the most bizarre business pitches he has encountered over the years. In a lively Instagram video, he shares his experiences with pitches that range from an app designed for "husband return" to a business aimed at teaching GenZ slang.
The video begins with Mittal engaging his audience, saying, "Bhai investor hu to kuch bhi pitch karoge kya?" (As an investor, will you pitch anything to me?). This sets the stage for a light-hearted exploration of the unconventional ideas that entrepreneurs often present to him.
As the video progresses, Mittal's assistant introduces a new invention: the KFC Boneless Bot, crafted by an enthusiastic KFC fan. The assistant enthusiastically describes the bot, claiming, "Sir yeh bot nahi ek food scientist hai jo popcorn aise pick karega and strips ko aise dip karega ki aapko aisa lagega aapke food buds ne PhD karli ho" (Sir, this bot isn’t just a gadget; it’s a food scientist that will pick popcorn and dip strips in such a way that your taste buds will feel like they’ve earned a PhD).
Despite his initial skepticism, Mittal gives in to his assistant's excitement and decides to try KFC's Boneless Chicken using the bot. His reaction is decidedly positive, as he exclaims, "Bemisaal, lajawaab, out of the world!" (Outstanding, incredible, out of this world!). However, it’s clear that his praise is directed towards the chicken rather than the bot itself.
The video wraps up with Mittal demonstrating the straightforward yet enjoyable method of eating KFC's Boneless Chicken. He humorously illustrates that one doesn’t really need a bot to enjoy the food, emphasizing a simple mantra: Pick, Pop, Dip, Strip. This catchy phrase encapsulates the experience of enjoying KFC’s offerings without the need for high-tech gadgets.
In addition to the humorous narrative, the campaign highlights KFC’s Boneless range, which is priced starting at Rs 99. This pricing strategy aims to attract consumers looking for affordable yet delicious meal options. The Boneless range has become a popular choice among customers, offering a variety of flavors and textures that cater to diverse tastes.
The collaboration between KFC and Mittal not only leverages his popularity as an entrepreneur but also taps into the cultural zeitgeist of innovation and creativity in the food industry. The use of humor and relatable content in advertising has proven effective in engaging audiences, particularly younger consumers who appreciate authenticity and creativity in marketing.
As KFC continues to innovate its menu and marketing strategies, this campaign serves as a reminder of the importance of connecting with consumers through relatable and entertaining content. By featuring a well-known figure like Anupam Mittal, KFC not only enhances its brand visibility but also aligns itself with the entrepreneurial spirit that resonates with many of its customers.
Overall, the campaign successfully blends humor with a straightforward message about enjoying KFC’s Boneless range. It encourages consumers to embrace the joy of eating without the need for complicated gadgets, making it a refreshing addition to KFC's advertising repertoire.
