KFC is gearing up to change the way its customers view fast food with the launch of its innovative new specialty drinks range, KWENCH, debuting exclusively at 38 locations across Manchester starting January 27, 2025. This exciting move aims to cater to the growing demand for unique beverage options among consumers, particularly targeting the younger Gen Z demographic.
KFC's new menu boasts four distinct drink categories, highlighting the chain's commitment to refreshing and indulgent selections. The lineup includes Lemonades, Poppin’ Refreshers, Krunch Shakes, and Iced Koffee Krunch, all freshly prepared on-site, offering flavors sure to tantalize the taste buds.
Among the Lemonade offerings, customers can choose either the Sparkling Raspberry Lemonade or the Spicy Mango Lemonade, priced at £2.49 each. The latter is crafted with hot honey, adding just the right amount of kick. Poppin' Refreshers, KFC's twist on energy drinks, are available as Cherry Poppin’ or Watermelon Poppin’, priced at £2.79, featuring green tea and hibiscus pearls said to burst with flavor.
For those craving something more indulgent, the Krunch Shakes come with exciting toppings and choices like Caramel, Chocolate, and the tropical Mango Coconut Shake, all priced at £3.49. Meanwhile, coffee lovers have not been forgotten with the Iced Koffee Krunch category, offering Iced Caramel and Iced Mocha, also at £3.49, incorporating flavored syrups and crunchy toppings.
The initiative is part of KFC UK's strategy to innovate its beverage offerings and reclaim its spot as the ultimate fast-food destination for Gen Z. Dhiren Karnani, KFC's Strategy & Innovation Director, expressed enthusiasm about the launch, stating, "We’re thrilled to launch Kwench by KFC in Manchester – the very first city to experience our most exciting launch yet!" He also highlighted the new drinks' appeal, noting, "This speciality drinks range, which is freshly prepared in-restaurant, has something for everyone – from refreshing pick-me-ups to indulgent shakes. With craveable, eye-catching flavours, it’s..."
Customers eager to taste the KWENCH drinks will need to visit one of the participating locations, as these limited-time offerings will only be available until summer 2025. Specific areas include Baguley Tesco, The Trafford Centre, and various other Manchester suburbs, with KFC hinting at the possibility of rolling out the range to more UK locations depending on its success.
By offering such novel drink options, KFC aims to attract younger patrons who value customization and unique flavors. The KWENCH menu is seen as instrumental to solidifying KFC's position within the quick-service restaurant sector, enhancing the overall dining experience and making KFC more than just about chicken.
After the unlifting of the KWENCH range, KFC will closely monitor its performance and customer feedback, paving the way for future expansions. The launch is not just about introducing drinks but also about building KFC's brand as one synonymous with quality and appeal to multiple generations, especially younger customers.
With the introduction of KWENCH by KFC, Manchester becomes the focal point of this bold and exciting expansion, promising flavors and experiences unlike anything else found at traditional fast-food establishments. If this endeavor succeeds, the next step may well be to roll out KWENCH across other UK locations, potentially influencing KFC's entire beverage strategy moving forward.