Kento Yamazaki was honored at the 2024 Best Beauty Awards ceremony, held on December 18th in Tokyo, where he received the title of "Best Beauty Man". This accolade, awarded by the beauty magazine Biteki, recognizes male figures who exhibit positive practices and awareness of beauty and grooming.
During the event, Yamazaki expressed his surprise at receiving the award, stating, "I can't believe I received this. While I am thrilled, I felt quite unworthy since I have so much to learn about beauty," with amusement evident as he made light of his lack of expertise.
The 2024 awards, based on votes from over 20,580 readers of Biteki, celebrate those deemed most radiant or outstanding within the beauty industry this past year. Among the other notable winners were actress Minami Hamabe, who earned the role of "Best Beauty Woman" for her impressive performances throughout the year.
Yamazaki, known for his roles and skills on screen, discussed how the notion of men engaging in beauty care is becoming increasingly normalized. "I think we’re moving to a time when men caring for their appearance is expected. My approach is to enjoy the process and treat it as a reward for myself. I hope to continue this at my own pace," he shared, highlighting the fun aspect of self-care.
He also emphasized the importance of being present and engaged with both work and personal passions, stating, "The reason I can stand here today boils down to being true to what moves my heart—whether at work or in my personal life. That’s my foundation." This reflective acknowledgment is part of what many fans appreciate about him.
When asked about his ambitions for 2025, Yamazaki stated, "I wish to explore more things I enjoy and understand what truly excites me. I haven't traveled much overseas, so if opportunities come up to visit new places, I look forward to them!" His statements elicited smiles from those present, particularly as he emphasized the importance of new experiences.
The event was attended by other award recipients, including Yuki Uchiha, who was applauded as the "Best Beauty Woman" by Biteki GRAND readers, showcasing the diversity and talent celebrated at the awards.
The Biteki Best Beauty Awards continue to inspire and encourage broader acceptance of beauty across genders, proving influential as discussions concerning male identities and beauty routines evolve. Yamazaki's recognition is seen as symbolic of this shift, prompting conversations about masculinity and self-care.
Both the ceremony and the discussions surrounding it set the stage for the upcoming year as beauty standards continue to challenge traditional norms, providing avenues for engagement and expression irrespective of gender.