Kento Yamazaki and Hana Sugisaki have teamed up for their first-ever collaborative commercials, promoting the hair care brands "Ichikami" and "Dear Beaute HIMAWARI." The highly anticipated commercials were released on February 28, 2025, via the brands' official YouTube channels, and will begin airing nationwide on March 7, 2025.
Filming took place at serene settings, including a quaint ryokan, giving the production natural and intimate vibes. The arrangement allowed both stars to share authentic interactions, with the simple setup of just them and the camera. Yamazaki expressed his surprise and delight upon entering, saying, "Are we really just the two of us?" This natural spontaneity blossomed throughout their time together.
The filming atmosphere was relaxed, encouraging both actors to showcase their genuine responses and personalities without scripting. They kicked off the shooting by tossing around conversational questions, with Yamazaki reading question cards to Sugisaki. Notably, one moment captured was Yamazaki asking, "What time did you sleep last night?" to which Sugisaki responded with laughs, explaining she had gone to bed at 11 PM.
Their interactions proved playful and affectionate, creating memorable moments. They shared lunch at a soba restaurant, where they continued filming and enjoying each other’s company, illustrating their comfort level with one another. Despite the work, they relished the food, with Yamazaki exclaiming how delightful everything was as Sugisaki beamed, reminiscing about their first meal together beyond work obligations.
The commercials are centered on presenting the actresses as relatable and transparent, aligning with the brands' values of hair care grounded in authenticity. "Being ourselves and expressing our true selves was the goal of these commercials, and I believe we achieved it," Sugisaki mentioned during interviews about the project.
The visuals portray Yamazaki and Sugisaki not just as models, but as friends, sharing laughs, feelings, and memorable moments. "Our experience at the ryokan made these commercials special," Yamazaki added. He emphasized how their bond has developed beyond mere work, leading to genuine affection and camaraderie.
Both actors have been prominent figures, known for their previous collaborations on various projects, and the introduction of their first commercial partnership has intrigued fans. This has only broadened the excitement surrounding this new endeavor, appealing to audiences who appreciate the connection forged between products and personal experiences.
The marketing strategy for this collaboration not only focuses on product presentation but also emphasizes creating moments of genuine connection. By using their natural and unscripted styles, the brands resonate with consumers seeking authenticity and relatability. After all, hair care is not just about products; it's about how they fit within the everyday lives of users.
With their chemistry translating seamlessly onto the screen, the commercials are expected to redefine the way beauty products are marketed, inviting viewers to embrace their true selves. They showcase how beauty standards can evolve and reflect individual charm and warmth, setting the stage for what the audience can look forward to during the ad run.
Yamazaki and Sugisaki’s partnership signifies the power of friendship and camaraderie, captivating audience interest and establishing their roles as relatable figures rather than just celebrities selling products. This approach could potentially reshape how consumers perceive promotional campaigns as they seek authenticity over polish.
The upcoming commercials not only embody the essence of the shared moments between these two stars but also promise to deliver relatable content to viewers, forging stronger ties with the audience. By merging authenticity with creativity, they are paving the way for future collaborations between celebrities and brands.
With fans eagerly anticipating the launch of the commercials, the synergy developed between Yamazaki and Sugisaki suggests promising potential for future collaborations. It’s clear their combined energies and natural dynamics create something special both for themselves and for the audiences they entertain.