Actor Ken Matsudaira made a vibrant entrance on April 18, 2025, at the Aeon "COOL de ACTION" coverage meeting held in Tokyo, where he showcased his signature dance, the Matsuken Samba II. Breaking through a giant panel emblazoned with the words "Japan's summer is too hot," Matsudaira, dressed in a striking blue costume instead of his usual gold, captivated the audience with his lively performance.
The event marked the kickoff for Aeon's summer promotion project aimed at helping consumers beat the heat in a fun and enjoyable way. As the music played, Matsudaira danced energetically, drawing cheers and applause from the audience. He humorously acknowledged the sweltering weather, stating, "It's hot today, and while it's indeed warm, I'm wearing Aeon's Happy Fit Cool innerwear, which keeps me feeling quite comfortable and cool."
Matsudaira, who celebrated his 50th anniversary in the entertainment industry last year, took the opportunity to promote Aeon's new contact-cooling innerwear, the "Peace Fit Cool." He explained how the fabric's cooling properties are essential for the hot Japanese summer, saying, "The material is heavy and thick, so it can be warm, but today I'm wearing a cooling inner layer, which makes it much more bearable."
His enthusiasm for the products was evident as he expressed interest in Aeon's cold bedding, asking, "Can it be washed at home?" This curiosity about practical cooling solutions resonated with many attendees, as the heatwave continues to be a significant concern for residents across Japan.
The event featured a promotional video showcasing the concept behind the "COOL de ACTION" initiative, which aims to encourage a cooler lifestyle through innovative products. Matsudaira's appearance was not just a performance; it was a celebration of the summer season and a reminder of the importance of staying cool during the sweltering months ahead.
As part of the event, Matsudaira also engaged with the audience, sharing tips on how to enjoy the summer while staying refreshed. He emphasized the need for comfortable clothing and effective cooling methods, making it clear that staying cool is not just about fashion but also about health and well-being.
During the event, Matsudaira showcased his dance moves, inviting the audience to join in the fun. His infectious energy and commitment to promoting a positive summer experience left a lasting impression on everyone present. With a smile, he posed for photos, embodying the spirit of joy and celebration that the event aimed to convey.
The "COOL de ACTION" project is set to run throughout the summer across Aeon stores nationwide, offering a variety of products designed to help consumers cope with the heat. From cooling clothing to refreshing home products, Aeon is committed to providing solutions that make summer enjoyable and comfortable.
As Matsudaira wrapped up his performance, he reiterated the importance of staying hydrated and taking care of oneself during the hot months. His candid remarks about the challenges of summer heat, including sleepless nights caused by high temperatures, struck a chord with many in the audience.
In a light-hearted moment, Matsudaira joked about the heavy fabric of his costume, saying, "While it can get hot, I'm grateful for the cooling innerwear today!" His playful attitude and genuine approach to discussing summer challenges made the event both entertaining and informative.
As the event concluded, attendees left with not only a sense of excitement about the upcoming summer but also practical knowledge on how to tackle the heat effectively. Matsudaira's presence and performance served as a reminder that even in the hottest months, there are ways to stay cool and enjoy life to the fullest.
With his extensive career and continued relevance in the entertainment industry, Matsudaira remains a beloved figure in Japan. His ability to connect with audiences and promote essential products like Aeon's cooling line showcases his dedication not only to his craft but also to the well-being of his fans.
As summer approaches, the "COOL de ACTION" initiative promises to be a game-changer for many, providing innovative solutions to combat the heat. With Matsudaira leading the charge, consumers can look forward to a summer filled with comfort, style, and, most importantly, relief from the sweltering temperatures.
