Keikyu Department Store is set to launch its highly anticipated "Mimoza Festa" from February 20 to March 8, 2025, coinciding with the opening of the newly repainted third building. This vibrant event aims to celebrate International Women’s Day on March 8, traditionally known as Mimoza Day, by embracing the delightful, yellowish hues of the mimosa flower, which symbolize appreciation and gratitude.
This year’s fiesta promises to transform the store’s third floor women’s accessories section, where shoppers will be greeted by stunning decorations made entirely of mimosa flowers. Shoppers can expect to see decorative setups and various gift items featuring mimosa designs. Products highlighted during the festival will include Snoopy-themed hand towels and eco-bags, among many others, showcasing how the mimosa’s charm will be used creatively throughout the store.
A special pop-up shop, hosted by local florist Grecena Peony, will also run from February 20 to 26, 2025, within the women’s accessories section. Grecena Peony specializes in bouquets, arrangements, and preserved flowers, and will present exclusive mimosa wreaths and floral goods to celebrate the occasion.
To engage customers more deeply, Keikyu implemented exciting promotional events such as the Mimoza Stamp Rally. Shoppers who gather specific stamps from various locations within the department store between February 20 and March 5 can earn fashion coupons valid for their next purchases. The stamp collection points include the entrance area and selected floors within the store.
Shoppers spending over 3000 yen will also receive complimentary mimosa-themed treats, with the first 300 customers eligible to receive “yellow confectioneries,” symbolizing the festive spirit. This thrilling giveaway will be available until supplies last.
For those who want to wrap their gifts beautifully during this period, complimentary mimosa-patterned gift wrapping will be provided with any handkerchief purchase made up until April 6, elevately adding to the overall customer experience.
Contact information for inquiries about the event is available at Keikyu Department Store, with dedicated customer service hours aligning with store operating times. The Mimoza Festa is shaping up to be not only a sales initiative but also a celebration of love, friendship, and appreciation.
The event promises to meld aesthetic beauty with practical gifting during the season, encouraging customers to express their sentiments through thoughtfully curated mimosa-themed gifts. "The Mimoza flower symbolizes appreciation and warmth toward loved ones," remarks Shinji Kaneko, President of Keikyu Department Store, emphasizing the emotional connection embedded within the offerings of the festival.
Overall, as Keikyu Department Store opens its remodeled third building, it aims to create memorable experiences surrounding the Mimoza Festa. It stands as plans to bolster community ties, embrace gender appreciation, and embrace the beauty of floral aesthetics as the store steps forward with renewed vibrancy.