SUUMO has launched its latest web commercial titled "人生の間取り図" (Life's Floor Plan), showcasing the company's commitment to reflecting the diverse values of living spaces. Starring renowned actress Yu Aoi, this commercial begins with her introspective question, "私にとって住まいとは？" (What does home mean to me?). With its engaging narrative, the video captures the essence of various life stages and the unique identities shaped by different living environments.
The commercial is set to feature the newly written song "透明の地図" (Transparent Map) by celebrated musician Kazuyoshi Saito. His composition aims to warm hearts, with its rhythm catered to the overarching theme of the commercial, which highlights the coexistence of individuality within shared living spaces. This new single is a reflection of Saito's artistic vision, where he describes his creative process as wanting his "colorless map to gradually become colorful and real" through his music.
Set to be distributed across multiple platforms including YouTube and TVer starting January 8, 2025, this campaign aims to resonate with the viewers' sentiments surrounding home and living. The evocative message, "間取り図の数だけ、人生がある。" (For every floor plan, there is a life.), echoes the notion of uniqueness and variety found within personal spaces.
Throughout the commercial, various floor plans are illustrated alongside the everyday lives of their inhabitants. A woman, starting her new life in her cozy 1K room, carries her belongings with anticipation. Meanwhile, couples enjoying the comforts of their 1LDK apartments strike a balance between quality time together and personal space, demonstrating the versatile nature of modern living.
Footage also captures men delighting on their balconies, families spending time together, reinforcing the idea of home being the center of daily life. These vignettes highlight how living arrangements can enrich personal experiences, adapting to different life stages and values across viewers.
Yu Aoi’s presence brings warmth and authenticity to the narrative, prompting viewers to identify with the various scenarios showcased. With her background as a prominent actress, she successfully conveys the nuanced meanings of home and personal space, adding depth to the commercial’s overall impact.
The accompanying music by Kazuyoshi Saito enhances the visuals, contributing to the soft, inviting atmosphere of the commercial. Saito's skillful blend of melody and lyrics articulates the transformative experience of moving through different phases of life, as expressed through his statement about the song's creation. His notable ability to weave heartfelt narratives through music results not only from personal experiences but also from observing the shifting dynamics of life.
Reflecting on the changing perceptions and cultures surrounding housing, the SUUMO commercial embraces the concept of adaptability, urging viewers to see themselves within these vivid portrayals of modern life. It resonates particularly well with younger demographics who are often seeking personalized spaces within standardized frameworks.
This commercial aims not just to market properties but to inspire audiences by reminded them of the varied experiences life presents, each tied uniquely to their homes. With the message, "買うも借りるもSUUMO" (Whether you buy or rent, it's SUUMO), the campaign encourages diverse living arrangements, emphasizing SUUMO's motto of supporting every individual's unique lifestyle choice.
Anticipation builds as the release date approaches. Viewers eager to embrace this enriching narrative can catch the full commercial on SUUMO’s official YouTube channel starting January 7, 2025. This promotional material is set to not only showcase SUUMO's offerings but to also encourage viewers to reflect on their own experiences of home and identity.
Through this heartfelt project, SUUMO extends its reach and impact by not only selling spaces but also by capturing the essence of what it means to live and grow through different life stages. The fusion of adept storytelling with engaging visuals and soothing melodies promises to leave lasting impressions, allowing individuals to dream of their future homes.
Experience the commercial and Kazuyoshi Saito's new song on SUUMO's official channels and join the conversation about what home truly means to you.