KAZUHA, a member of the globally popular K-POP group LE SSERAFIM, has been appointed as the new ambassador for lululemon, a brand known for its commitment to athletic wear and mindful movement. This partnership marks a significant milestone for both KAZUHA and lululemon, as they aim to inspire people to embrace their potential through movement.
Since debuting in May 2022, LE SSERAFIM has rapidly gained recognition, especially after their Japanese debut in January 2023 with the single "FEARLESS," which set a new record for initial sales by a K-POP girl group in Japan. The group also made waves by performing at the prestigious 75th NHK Red and White Song Battle at the end of 2024, further solidifying their status in the music industry.
KAZUHA expressed her excitement about the new role, stating, "I am very happy to be appointed as lululemon's ambassador. I share a deep connection with lululemon, which supports people in discovering their potential through movement. Dance, performance, and walking in nature are all indispensable movements in my life. I trust that lululemon's high-quality products support me in any situation. Through this partnership, I hope to inspire everyone to express themselves freely and feel alive."
This partnership is not just about being a brand ambassador; KAZUHA will also contribute to lululemon's product development and design for their athletic lifestyle collections. This involvement will allow her to bring her unique perspective as a performer and advocate for movement into the brand's offerings.
As part of lululemon's global campaign, "Live Like You Are Alive," KAZUHA will join a roster of elite athletes, including seven-time F1 world champion Lewis Hamilton, professional golfer Max Homa, and tennis player Frances Tiafoe. The campaign embodies the philosophy of living with intention and moving with purpose, aligning perfectly with KAZUHA's values.
By embodying the brand's philosophy, KAZUHA aims to encourage individuals to embrace new challenges and discover the joy of movement. The collaboration emphasizes the importance of being active and living life to the fullest, a message that resonates deeply with both KAZUHA and lululemon.
LE SSERAFIM, the first girl group launched by the entertainment company HYBE and its label, has become a cultural phenomenon, particularly in South Korea and Japan. Their music and performances have captivated fans, and KAZUHA's new role with lululemon is expected to further enhance the group's visibility and influence in the global market.
As KAZUHA steps into this ambassador role, she not only represents lululemon but also serves as a role model for young fans, demonstrating the power of self-expression and the impact of a healthy lifestyle. Her journey reflects the brand's commitment to supporting individuals in their pursuit of their best selves.
In summary, KAZUHA's partnership with lululemon is a celebration of movement, expression, and the joy of living life fully. As she embarks on this new chapter, both KAZUHA and lululemon are poised to inspire countless individuals to embrace their potential and live vibrantly.
