Kayo Sports has reported its largest weekend of viewership to date, underscoring the platform's dominant position within the sports streaming sector. Over 879 million minutes were streamed across this single weekend, marking a remarkable new record for the streaming service.
The weekend's line-up included high-profile events such as the Australian Grand Prix, Australian Football League (AFL), National Rugby League (NRL), The PLAYERS Championship, Supercars, and the World Surf League Championship Tour. Notably, the Australian Grand Prix held on Sunday, March 16, 2025, became the most-watched Formula 1 race ever on both Kayo Sports and Foxtel platforms.
During the thrilling race at Melbourne's Albert Park, Lando Norris of McLaren celebrated his victory, propelling interest and viewership to unprecedented levels. This four-day sporting display was bolstered by Kayo Sports's commitment to providing extensive coverage, introducing its first exclusive 'Super Saturday LIVE' AFL coverage the day before.
Kayo Sports enthusiasts enjoyed comprehensive motorsport coverage, which included Formula 1, Formula 2, Formula 3, Supercars, and the Porsche Carrera Cup, all televised as part of their packed sports weekend. Kayo's impressive total delivery of 450 hours of live sport over this busy weekend capped off the spectacle.
CEO of Kayo Sports, Julian Ogrin, expressed his excitement about the record-breaking weekend, stating, "It was a spectacular weekend of sport with Kayo Sports the only place to watch all the action from the F1, AFL, NRL, netball, golf, basketball, surfing and much more. We’re focused on delivering value for our customers, and this weekend we served up an unmatched 450 hours of live sport. The hardest thing for our customers was prioritising what to watch." Ogrin's words capture the essence of Kayo's strategy: prioritize diversity and excitement in programming to engage viewers.
The momentum generated during this blockbuster weekend extended beyond viewer engagement. Foxtel Media, which oversees Kayo, reported similar success on the advertising front. CEO Mark Frain noted, "Alongside our subscribers, our advertising partners also enjoyed a stellar weekend, with every campaign delivering emphatically. The success of the weekend continues the momentum on our strong start to the year, with our broad slate of top-tier sport offering an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience. We can't wait to share these results with our commercial partners."
This unprecedented increase in engagement reflects the efforts to solidify Kayo Sports and Foxtel's places as leading players within the sports streaming market. With the Australian Grand Prix drawing record audiences, Kayo has established itself as the go-to platform for sports fans seeking diverse and live action across multiple genres.
There is no doubt the success of Kayo's weekend will propel both viewership and advertising revenue as they move forward. Observers will be curious to see how Kayo Sports plans to capitalize on this momentum and maintain viewer interest as they head toward future sporting events. With competitors vying for the same audience, Kayo Sport's recent successes highlight the importance of innovation and comprehensive coverage for attracting and retaining subscribers.
Adapting swiftly to viewer demands, Kayo's weekend success also sets the stage for future endeavors, pushing the envelope of what sports fans can expect from streaming services. The integration of multiple sports and provide exclusive viewing accessibility has clearly paid off, fostering engagement for both subscribers and advertisers alike.
Moving forward, Kayo and Foxtel seem well positioned to navigate the dynamic and competitive sports broadcasting environment. Their efforts to deliver record viewership not only showcase Kayo's commitment to its audience but also highlight the significant advantages of embracing innovative strategies to cater to sports enthusiasts everywhere.
