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07 February 2025

Kavya Maran Expands Cricket Empire With Northern Superchargers Purchase

The Sun Group's latest acquisition marks Kavya Maran's third cricket franchise across global leagues, consolidates her influence.

Kavya Maran, the dynamic owner of Sunrisers Hyderabad, has made headlines again with a massive ₹10,940 crore investment, acquiring the Northern Superchargers, another cricket team. This bold move, made on February 6, 2025, signifies not just her growing influence but also showcases her strategic vision within the cricketing world.

Known for her business acumen, Kavya Maran's latest acquisition reinforces her standing as a key player not just within the Indian Premier League (IPL) but also on the global stage. By now overseeing three cricket franchises—including SRH, the Sunrisers Eastern Cape, and Northern Superchargers—Marans' wings have spread far beyond the boundaries of India.

Founded by the Deccan Chronicle Holdings Ltd and later acquired by the Sun Group back in 2012, Sunrisers Hyderabad has had its fair share of success, claiming the IPL title once. Under Kavya’s leadership since 2018, SRH has secured key talent through strategic bidding, consistently establishing itself as a formidable contender. The acquisition included key players during the recent IPL Mega Auction, reflecting her hands-on approach.

Following this, Kavya Maran also dived deep within the South African cricket scene by purchasing Sunrisers Eastern Cape for the SA20 league. This team has quickly made its mark, securing back-to-back titles during its initial seasons, showcasing her ability to replicate SRH's success internationally. With the Eastern Cape team also reaching the finals of the 2025 edition, the franchise is poised for continued success.

The investment of ₹10,940 crore for the Northern Superchargers marked yet another milestone for Kavya. Established as part of The Hundred league, the Superchargers are based out of Yorkshire. Previously owned directly by the England and Wales Cricket Board, the acquisition signals the shift of franchises taking control, with six teams changing hands already.

Kavya’s move, reported by industry insiders, is set to make waves, injecting not only capital but also revitalizing the financial prospects of Yorkshire County Cricket Club. This influx is expected to help alleviate prior financial struggles faced by the club, marking Kavya’s influence as encompassing both financial and strategic parameters.

Not just merely overseeing teams, Kavya Maran has become emblematic of new-age cricket governance. With the Sun Group’s backing from her father Kalanithi Maran, she embodies the merging of business savvy with sports management, thereby creating pathways for enhanced fan engagement and strategic player development.

Her efforts have not gone unnoticed, with many analysts praising her innovative approach to cricket management. By emphasizing market expansion and brand cohesion, Kavya has placed Sun Group at the forefront of global cricket. Speculations remain about possible ventures as Kavya looks to broaden her involvement, potentially eyeing leagues such as Major League Cricket (MLC) or even the Caribbean Premier League (CPL).

With such moves, Kavya exemplifies the modern sports entrepreneur, where strategic investments can redefine leagues and change the dynamics of sports ownership. From humble beginnings with SRH to her current standing, it is evident Kavya Maran's vision for cricket is only beginning to materialize.

Looking forward, fans and analysts remain eager to witness what direction her expansive cricket empire will take next.