Actress Kasumi Arimura, 31, is at the forefront of Yūma Yashima's new commercial campaign for their beloved product, Seichikin. The campaign, known as 'Seichikin DAYS,' is set to begin airing on January 29, 2025, and aims to promote the message of making every day delicious with Seichikin.
The theme of the new commercial revolves around integrating Seichikin products, such as tuna, effectively within daily meals. Arimura showcases how these products can enrich everyday cooking, from flavorful salads and sandwiches to delightful dip sauces. The campaign emphasizes enhancing the allure of vegetables, inviting consumers to explore varied culinary options.
During the production of the commercial, which highlights several different occasions, Arimura’s performance is particularly engaging. Whether it’s her thoughtful demeanor at the office juxtaposed with the joyful chaos of preparing for a home party, her myriad expressions truly capture the essence of balancing work and leisure. Filming scenes of her enjoying sandwiches during brief work breaks or laughing with friends over delicious treats, it becomes apparent how versatile Seichikin can be throughout different settings.
After completing the shoot, Arimura reflected on her personal goals during an interview. With her birthday approaching on February 13, she discussed aspirations for personal growth, saying, "I thought I would gradually improve with age, but there are still things I struggle with. Sometimes I feel like 'a borrowed cat' when I’m around unfamiliar people (laughs)." This candidness resonates with many who encounter similar feelings of introspection.
Arimura continues, highlighting the importance of facing challenges: "I believe facing my weaknesses is insightful for my growth, as becoming adults often leads to increasing avoidance strategies. It’s equally important to pause and confront one’s weaknesses. I wish to keep moving forward with this mindset."
This new venture marks yet another milestone for Seichikin, which has been celebrated for over 60 years as a cherished staple within Japanese homes. Arimura’s charming portrayal not only revitalizes the brand's commitment to quality but also reinforces the importance of healthy, enjoyable eating habits for everyone.
The commercial showcases various Seichikin menu items, drawing attention to their adaptability and appeal through Arimura’s performances across different scenarios. Viewers can anticipate Arimura's range of expressions—whether relishing morning snacks at the office, hosting lively gatherings with friends during home parties, or indulging sustainably at every meal.
With the launch just days away, 'Seichikin DAYS' promises to deliver not just flavorful nourishment but also inspiration for making every day deliciously memorable. This unique marketing effort encapsulates Yūma Yashima’s vision of enhancing the joys of eating through small yet meaningful additions to everyday fare.