Actress Kasumi Arimura is set to spotlight her culinary talents as the face of Hagoromo Foods’ new commercial for their "Cimicine Days" line of canned tuna, which kicks off on January 28, 2025. This entertaining advertisement promotes the idea of enhancing everyday meals with the convenience of canned chicken, aiming to inspire audiences to incorporate more nutritious options without sacrificing taste.
“Being able to enjoy food offers energy and vitality, and I tried to channel those feelings during shooting,” Arimura mentioned during her interview following the filming. The ad showcases Arimura enjoying meals throughout different contexts—whether at breakfast, work, or during enjoyable home gatherings—where she emphasizes how easy it is to make delicious dishes using shichikin as a base ingredient.
The new advertisement carries the motto, “Cimicine for today’s meal,” which resonates with the everyday life ethos many can relate to. Viewers can expect to see Arimura casually incorporating shichikin dishes such as vibrant salads, hearty tuna sandwiches, and versatile dips, illustrating their importance to both flavor and nutrition.
Arimura, who is approaching her 32nd birthday on February 13, embraced her role enthusiastically, stating, “This is the kind of thing I can bring to my everyday cooking.” Through the commercial, she shares her personal preferences, noting her fondness for vegetables like cabbage and pea shoots, explaining, “They work well with many dishes, from salads to stir-fries. It’s simply delicious.” She believes shichikin is the secret ingredient capable of transforming many meals.
The commercial merges vibrant visuals and engaging food ideas, presenting not just simple meals but inviting ones full of liveliness and zest. Whether she’s energized for a busy workday or celebrating with friends, Arimura’s character lives the joy of cooking and the ease of using canned tuna.
The narrative is complemented by Arimura's exploration of her personal life as well. Reflecting on what aids her concentration, she said, “I always carry earphones to listen to music and focus.” These little insights give viewers not just a glimpse of her professional persona but also of her everyday life, making her relatable and her message more impactful.
Apart from the ad’s various culinary examples, the campaign has also put forth recipes, encouraging fans to replicate the tasty dishes featured. The special promotional website for "Cimicine Days" will showcase behind-the-scenes footage and detailed recipes to engage cooking enthusiasts and viewers even more.
With canned tuna being such practical and versatile food, the company aims to remind audiences of its longstanding value. The advertisement intends to rekindle love for this classic ingredient, showing how effortless it is to reach for shichikin and whip up delightful meals. At its core, the idea is to not just highlight convenience but the ability to create nourishing and exciting dishes every day.
Arimura summarizes her passion for cooking and shichikin perfectly: “I want people to feel they can easily introduce this product to their meals. It’s all about the ease of cooking with something healthy and tasty.” Her enthusiasm is palpable, aiming to draw consumers to rediscover the many opportunities shichikin can bring to regular meals.
With the commercial releasing soon, viewers are set to enjoy Arimura's beaming presence and delicious culinary creations as they inspire more families across Japan to make shichikin part of their daily routines. It's not just about the food; it’s about the experience of eating well together. Don’t miss the premiere of this exciting new commercial on January 28, and explore how shichikin can make meals not just easy, but enjoyable!