Kao Corporation is set to launch a new product aimed at addressing common makeup woes associated with oily skin. The company will unveil the "Primavista Pinpoint Sebum Off Stick," a targeted makeup base designed specifically for the T-zone and small nose areas, which are often prone to shine and makeup breakdown. This innovative product will be available in limited quantities through the Matsumoto Kiyoshi Group and Cocokara Fine Group, starting on April 12, 2025.
The decision to create this product stems from a survey conducted by Kao, which revealed that a significant portion of the population struggles with combination skin. According to the survey, 34% of respondents reported concerns about having oily T-zones and small noses while also experiencing dryness in other areas, such as the cheeks and around the eyes. This mixed skin type presents unique challenges for makeup application, prompting the need for a solution that can effectively target specific areas.
Among the women surveyed, 20% expressed a heightened concern about shine in their T-zone and small nose, indicating a clear demand for products that can address these specific issues. The survey, conducted in August 2024 with a sample size of 3,000 women aged 15 to 79, highlighted the complexities faced by those with combination skin. Many participants noted the variability in how makeup wears off different facial areas, leading to confusion and uncertainty when selecting cosmetics.
Kao's new "Primavista Pinpoint Sebum Off Stick" aims to simplify the makeup routine for these individuals. The stick format allows for easy application directly to oily areas, effectively preventing shine without affecting the drier parts of the face. By avoiding application on the cheeks and around the mouth, users can maintain a matte finish on their T-zone while keeping the rest of their complexion hydrated.
This product is the result of Kao's extensive research into sebum control and skin care. With a commitment to addressing the diverse needs of consumers, the company has leveraged its expertise to create a solution that promises to deliver long-lasting results. The "Primavista Pinpoint Sebum Off Stick" is designed to provide a fresh, matte appearance throughout the day, freeing users from the worry of makeup breakdown.
As the beauty industry continues to evolve, products that cater to specific skin concerns are becoming increasingly popular. The launch of this targeted makeup base is a testament to Kao's understanding of consumer needs and its dedication to innovation in the cosmetics market.
In a statement about the new product, a Kao representative emphasized the importance of addressing the unique challenges faced by those with combination skin. They noted, "With the Primavista Pinpoint Sebum Off Stick, we are excited to offer a solution that not only meets the needs of our consumers but also enhances their overall makeup experience. We believe this product will empower individuals to feel confident and beautiful throughout the day."
The "Primavista Pinpoint Sebum Off Stick" will be available at select Matsumoto Kiyoshi and Cocokara Fine stores across Japan, as well as online through the Matsumoto Kiyoshi Cocokara website. The limited quantity release is expected to generate significant interest among consumers seeking effective solutions for their makeup challenges.
As the launch date approaches, beauty enthusiasts and consumers alike are eager to see how this new product will perform in real-world conditions. With its targeted approach to sebum control, the "Primavista Pinpoint Sebum Off Stick" may very well become a staple in the makeup routines of those struggling with combination skin.
In conclusion, Kao's innovative approach to addressing the specific needs of consumers with combination skin is a promising development in the cosmetics industry. The "Primavista Pinpoint Sebum Off Stick" not only highlights the importance of targeted solutions but also reinforces Kao's position as a leader in beauty innovation.
