In a recent event that captivated fans and media alike, actors Kanna Hashimoto, Ryoko Shinohara, and Takumi Tanaka graced the stage at a product launch for Kao's new "Biore the Body" on March 12, 2025
This new product, set to hit the shelves on April 12, is designed to tackle the common skin issues of stickiness and dryness simultaneously. It promises a solution for those struggling with these issues, which many people face in their daily lives.
During the event, Shinohara expressed her excitement about being part of the campaign, stating, “It’s an honor to be part of the new CM for the ‘Biore the Body’ series. I aimed to film it to achieve beautiful, smooth skin.” The enthusiasm for the product was palpable and echoed among the attendees.
Hashimoto, who recently celebrated her 26th birthday in February, mentioned her desire to improve her eating habits moving forward. “After turning 26, my focus has shifted to health,” she said, revealing her intention to adopt a balanced diet instead of simply indulging in whatever she fancied, as she might have done in her teenage years.
Interestingly, Hashimoto shared a humorous tidbit about her cooking endeavors. She spoke about her struggles with preparing oden, a popular Japanese winter dish, saying, “The preparation was a lot of work! I think I’ll only make it once a year.” Her candid remarks about the challenges of home-cooked meals highlighted her relatable side.
Throughout the event, Tanaka also shared a personal anecdote regarding his weight. He revealed, with a touch of humor, that he recently reached his highest weight ever. “It’s so frustrating because I thought I was increasing muscle mass, but it turns out that I was just gaining fat,” he commented, laughing at the irony of his training regime.
The discussions during this promotional event turned humorous as they engaged in a skin-related quiz. Hashimoto predicted that only 15% of people are satisfied with their skin, the lowest estimate of the group, while Tanaka settled on 28%. Their banter brought laughter to the audience and lightened the atmosphere.
As they navigated various topics, their camaraderie was evident. Shinohara’s commentary added to the humor, as she remarked, “If everyone were satisfied with their skin, there would be no need for our new product.” This fresh perspective caught Tanaka off guard, prompting playful debate on the number he had chosen.
In the midst of weight and skin discussions, Tanaka discussed his preparation for an upcoming sports day organized by his agency. He expressed his desire to increase his muscle mass after his recent weight gain. “Training is ongoing, but I gave in to snacking while watching movies, which led me here. I need to regain control over my diet,” Tanaka quipped, demonstrating his motivational spirit.
The introduction of the new 'Biore the Body' ad campaign comes as a potent reminder of the struggles individuals face with their skin. With the tagline, “This new product resolves sticky and dry skin,” it aims to connect with consumers at a human level.
Tanaka and Hashimoto are both set to be widely recognized alongside Shinohara in the new advertisement titled “Totono Skin Appearance,” which is scheduled to air nationwide starting April 9, 2025. The campaign promises to resonate well with viewers, offering an appealing solution to a common issue.
As excitement builds up for the upcoming product launch and the release of the new commercials, the event showcased not only the product but also the charming personalities of the stars involved. Their candid and humorous exchanges provided a delightful insight into their lives and further celebrating the themes of beauty and health.
Overall, the promotional event was a dynamic affair that effectively leveraged the star power of its presenters while emphasizing a brand committed to addressing real-world skin concerns. As Kao prepares to launch “Biore the Body,” the anticipation surrounding the product and its message is sure to linger in the minds of consumers.
