Kangwon FC has solidified its commitment to community engagement by signing a three-year business agreement with Gamjabang, the renowned agricultural company known for its potato pastries. The agreement was formalized on March 15, 2025, during the home game against FC Seoul at the picturesque Songam Sports Town Stadium, located in Chuncheon. Both parties are determined to leverage this partnership not only for mutual benefit but also to uplift the local community.
The ceremony featured prominent figures, including Kim Byung-ji, the CEO of Kangwon FC, and Lee Mi-so, the CEO of Gamjabang. This partnership aims to provide sports viewing opportunities to underprivileged groups within the Gangwon province through season ticket purchases. Kim Byung-ji expressed gratitude for Gamjabang's support and highlighted the shared values between the two organizations.
“I thank Gamjabang for their partnership again this year. We will continue to work together to provide fans with diverse experiences at the stadium, striving for a happy 2025 season for all fans,” said Kim Byung-ji. This encapsulates the spirit of collaboration as both organizations look toward enhancing the fan experience.
Under the agreement, Gamjabang will also sell gamjabang, their signature potato bread, during the 2025 season's home games. This delicious treat has garnered significant popularity among fans, creating excitement for this culinary addition to the matchday experience. The pastries, which were exclusively available at last year's games, will now also be sold at matches held in Gangneung this season, allowing even more fans to indulge.
Gamjabang has risen to prominence as one of South Korea's leading dessert brands, especially known for its distinctive potato bread. The roots of this success are deeply intertwined with the local community, as their café, located at Sinbuk-myeon, Chuncheon, has become a beloved destination for many. The first Gamja Festival, held successfully last year, will see its second edition come to life this year on an even larger scale. This annual event celebrates locally cultivated potatoes and reflects Gamjabang's emphasis on local produce.
Lee Mi-so, the CEO of Gamjabang, shared her enthusiasm about the partnership, stating, “I am very happy to have signed the business agreement with Kangwon FC. The values pursued by Gamjabang and the direction of Kangwon FC align closely, making it even more meaningful. I expect this will help promote Gamjabang pastries to more people.” Her comments reveal the alignment of both brands' missions and their commitment to serving the community.
The collaboration between Kangwon FC and Gamjabang transcends mere business agreements; it addresses pressing social needs through community initiatives. Gamjabang's efforts to donate season tickets to those less fortunate will allow more people to experience the joy of live sports, fostering inclusivity and excitement around Kangwon FC's games.
Attendees at Kangwon FC home games can look forward to not only thrilling soccer action but also delicious snacks and community-focused initiatives. This partnership symbolizes the unyielding spirit of cooperation between local businesses and sports franchises, set against the backdrop of fostering optimism and enjoyment across the community.
The relationship between sports and local culture is beautifully evidenced through this agreement. The taste of gamjabang has already begun to delight fans, making game days even more memorable.
With these collaborative actions, Kangwon FC and Gamjabang hope to inspire other organizations to embrace social responsibility and deepen community ties. By harmonizing their commercial goals with social contributions, they recognize the power of sport as more than just entertainment—it serves as a vehicle for positive change.
The exciting developments promise not just fun-filled matches, but also the opportunity to engage with local flavors and festivities. Supporters of Kangwon FC and Gamjabang alike can anticipate this season as one of camaraderie, excitement, and enriched experiences.
Both Kim Byung-ji and Lee Mi-so exhibit strong leadership and commitment to community welfare through this partnership. Fans can expect not only football matches but also the delightful taste of Gamjabang pastries, ensuring every game day is celebrated with joy and connection.
Overall, this agreement marks the start of what promises to be three fruitful years filled with shared successes, greater community engagement, and memorable moments for all involved.
