The 2025 Taiga drama べらぼう〜蔦重栄華乃夢噺〜, airing every Sunday on NHK General, intricately weaves the life story of Juzaemon Tsutaya, a pivotal figure in Japan's media history, who rose from humble beginnings in Yoshiwara to become a successful publisher and champion of renowned artists during the Edo period.
Focusing on the captivating narratives of the Edo period, the show highlights the cultural complexities and the transitions of Tsutaya’s life. According to various reports, the drama showcases how Tsutaya, originally a boy with no resources, grew to be known as “the media king of Edo,” discovering and promoting artists such as Katsushika Hokusai and Kitagawa Utamaro.
In a notable episode that aired on March 2, 2025, titled “玉菊燈籠恋の地獄,” characters Shinnosuke Oda, portrayed by 井之脇海, and Utsusemi (played by 小野花梨) attempt a risky escape that ultimately leads to a failure. This plot twist captures viewers' attention and evokes empathy for the characters, as social media buzzed with concerns and well-wishes for their fates.
Inowaki Kai, discussing his time on set and working with Ryusei Yokohama, shared insights on their collaborative process. He remarked, "私は本当に周りが見えている方だと思いますし、根の真面目さというものが役柄にも乗っていると思います。" This comment illustrates the appreciation he holds for Yokohama's flexibility and dedication, making their on-screen chemistry resonate with viewers.
The drama not only ventures into Tsutaya’s personal journey but also brings to light the vibrant culture surrounding the Yoshiwara area, known for its lively entertainment scene. The portrayal of the infamous 'Oharai' festival is especially noteworthy, linking the audience to the critical events and conflicts of the time period.
As for the upcoming episodes, the drama continues to explore relationships and social dynamics within the confines of the Yoshiwara district. For instance, the intricacies of planning the 俄祭り festival serve as a backdrop for conflicts that arise between various merchant factions, highlighting the historical competition for cultural prominence.
Episode 12, which aired on March 23, 2025, introduces newfound tensions, as it showcases conflicts over the festival's planning and execution, described by NHK as a seasonal highlight that unites rivals amid celebration. This tension is illustrated through the rivalry between two stores: Wakagi-ya and Omoteya, leading to a comedic yet revealing narrative on power struggle and ambition.
Amidst the dramatics, the audience also witnesses Juzaemon Tsutaya as he orchestrates necessary arrangements to maintain his position in the industry while championing the arts. Reflections on the character's ambitions and the pressures of societal expectations provide a rich layer to the overall narrative.
Inowaki Kai’s character, who tends to get involved in various scenarios on set, provides a relatable nuance through his interactions with other characters. His experiences symbolize the aspirations of the youth depicted in the drama, as they navigate complex social hierarchies in historic Japan.
As the series unfolds, viewers eagerly await the evolution of Tsutaya’s character, understanding that his journey reflects larger themes of creativity, ambition, and societal constraints found throughout Japanese culture. Moreover, Inowaki is set to transition to the stage with an upcoming performance in Replica, The Universe of Love, scheduled for May 4, 2025, indicating the diverse talents and storyline opportunities emerging from the drama.
Thus, the drama べらぼう serves not only as entertainment but also as a poignant reminder of the rich cultural tapestry that formed early Japanese media, setting the stage for future exploration within the arts. The life of Juzaemon Tsutaya resonates profoundly, illustrating the resilience and creativity that characterize Japan’s historical narrative.
