Japan Tobacco Inc. (JT) has announced that it will discontinue sales of its heated tobacco device, the Ploom X ADVANCED, starting mid-May 2025. This decision comes as the company prepares to clear out existing stock of the popular product. Customers looking to purchase the Ploom X ADVANCED should act quickly, as the devices will only be available until supplies run out.
The Ploom X ADVANCED has been a significant player in the heated tobacco market, providing users with a smoke-free alternative to traditional cigarettes. The device has gained popularity due to its sleek design and variety of flavor options. However, JT is not stepping away from the heated tobacco market entirely; the company has exciting plans for the future.
JT is set to unveil a new heated tobacco device under the Ploom brand, with a presentation scheduled for May 27, 2025. This event is highly anticipated, as it will provide insights into the new product's features and capabilities. Details about the upcoming device can be found on the newly launched Ploom teaser site, which aims to generate buzz and anticipation among consumers.
The discontinuation of the Ploom X ADVANCED includes several starter kit options, each priced at 980 yen. These options are:
- Ploom X ADVANCED Starter Kit Black
- Ploom X ADVANCED Starter Kit Silver
- Ploom X ADVANCED Starter Kit Deep Sky Blue
- Ploom X ADVANCED Starter Kit Gold
- Ploom X ADVANCED Starter Kit Bronze Glaze
- Ploom X ADVANCED Starter Kit Rhyme Yellow
- Ploom X ADVANCED Starter Kit Rose Shimmer
- Ploom X ADVANCED Starter Kit Squared Gold
- Ploom X ADVANCED Starter Kit Alright Red
- Ploom X ADVANCED Starter Kit Stripe Blue
In addition to the impending discontinuation of the Ploom X ADVANCED, the heated tobacco market is seeing other changes as well. Competitor IQOS has announced that it will also end sales of its "テリア ハイブリッド パール" (Terra Hybrid Pearl) products around the same time in mid-May 2025. This shift indicates a potential transition in consumer preferences and market strategies among heated tobacco brands.
Meanwhile, on the gaming front, the My Nintendo Store kicked off its second round of lottery reservations for the highly anticipated Nintendo Switch 2 on April 28, 2025. This follows a surge of interest in the gaming community, as fans eagerly await the next iteration of the beloved console.
As for JT’s Ploom brand, it continues to innovate and adapt to consumer demands. On April 14, 2025, a new flavor called "キャメル・スムーズ" (Camel Smooth) was added to the Ploom X sticks, reflecting the brand's commitment to enhancing user experience through diverse flavor offerings. Additionally, JT recently cut prices on its limited color series of the Ploom X ADVANCED by 1,000 yen, making it more accessible for consumers looking to try the device before it is discontinued.
Furthermore, JT has renewed all 18 Mevius and Camel tobacco sticks for the Ploom brand, ensuring that customers have a variety of options to choose from even as the Ploom X ADVANCED phases out. The company’s strategic moves indicate a broader effort to remain competitive in the evolving heated tobacco landscape while catering to the preferences of modern consumers.
As the market for heated tobacco continues to grow, JT’s upcoming product launch and the discontinuation of the Ploom X ADVANCED represent a pivotal moment for the brand. Industry experts are watching closely to see how these developments will influence consumer behavior and market dynamics in the coming months.
In summary, JT's decision to end sales of the Ploom X ADVANCED marks a significant shift in its product lineup. With new devices on the horizon and ongoing innovations in flavor offerings, the company is poised to maintain its relevance in the heated tobacco sector. Consumers interested in the Ploom X ADVANCED should act quickly to secure their devices before they are gone for good.
