In a significant shift in Brazilian television, renowned journalist José Luiz Datena has officially joined RedeTV! as of May 6, 2025. This announcement comes just days after Datena's departure from SBT, where he had been hosting the program "Tá na Hora" for a brief five months.
RedeTV! confirmed that Datena will debut a new news program starting in June 2025. The network's statement highlighted that the show will feature comprehensive coverage of daily events, providing credible information and service, which has been a hallmark of Datena's career spanning over 40 years.
Datena's exit from SBT was officially recognized on May 3, 2025, after he requested to leave the channel at the beginning of the month. The decision came after he was informed of changes to the programming lineup that would affect his role. In a note to the press, SBT expressed its respect for Datena, wishing him success in his future endeavors.
"The presenter José Luiz Datena submitted a request for contract termination after being informed of changes in the programming schedule. The next week, the network planned to present new projects for the anchor, who made a decision before the official announcement. SBT holds great respect for Datena and wishes him success in his upcoming journeys," stated the channel.
During his time at SBT, Datena made a notable farewell appearance on the program "Fofocalizando" on May 2, where he spoke fondly of his time at the network. He expressed gratitude for the opportunity SBT provided him during a crucial moment in his career. "The SBT gave me an opportunity at an important time in my life. I needed this opportunity so much. I am so happy to have had this opportunity here. Dear ones, until God wills! Big kiss!" he said, hinting at his imminent departure.
Colleagues on the show playfully corrected him, saying, "Until Monday, Datena! What kind of talk is that?!" to which he responded, "It's God who commands!" This moment sparked rumors about his potential dismissal, which were later confirmed.
Datena's career has been marked by significant milestones. He began his journey in radio before transitioning to television, where he joined Band in 1989. In 1996, he moved to Record TV, where he became well-known for hosting police and investigative programs. His notable shows include "Cidade Alerta" on Record TV and "Brasil Urgente" on Band, both of which garnered a large audience nationwide.
This new role at RedeTV! marks Datena's second tenure at the station; he previously worked there in 2002. The network is excited about his return, stating, "One of the biggest names in Brazilian journalism returns to the channel where he made his mark in 2002. Starting in June, he will lead a new news program with the credibility, service, and authenticity that have defined his over 40-year career."
While details about the new program have yet to be fully disclosed, it is clear that Datena's experience and reputation will play a crucial role in shaping its content. RedeTV! aims to leverage his extensive background in journalism to attract viewers seeking reliable news coverage.
Datena's move comes at a time when Brazilian television is undergoing significant changes, with networks constantly vying for viewer attention. His swift transition from SBT to RedeTV! illustrates the competitive nature of the industry, where established personalities frequently switch channels in search of better opportunities.
As he embarks on this new chapter, viewers and fans alike are eager to see how Datena will adapt his style to the new platform and what fresh perspectives he will bring to RedeTV!. His track record suggests that he will continue to deliver the engaging and informative content that has made him a household name in Brazil.
In conclusion, José Luiz Datena's return to RedeTV! is not just a personal career move but also a significant event in Brazilian media. With his extensive experience and established credibility, Datena is poised to make a substantial impact on the news landscape as he launches his new program next month.
