Controversy is brewing as Jordan Bardella, the president of the far-right Rassemblement National (RN), prepares for his anticipated book signing event on February 15, 2025, at the Domaine Del Luz in Castres, France. His autobiography, "Ce que je cherche," has become a bestseller, selling approximately 185,000 copies since its release. The book signing, expected to draw between 500 and 600 attendees, is generating media buzz not only for its popularity but also for the heated opposition it has sparked from local leftist groups.
Organized by Visa 81, which includes members from prominent labor unions such as CGT, FSU, and Solidaires, there is pronounced backlash against Bardella’s event. This collective voiced their disgust and frustration leading up to the book signing, asserting their strong opposition to what they describe as 'scandalous ideas' being propagated on the grounds once associated with Jean Jaurès, the historical figure revered for his commitment to socialism and workers' rights. According to Visa 81, they believe, “Nos organisations – CGT, FSU, Solidaires, réunies au sein de VISA 81 – expriment leur dégoût de voir cet homme politique aux idées scandaleuses se produire sur les terres de Jaurès.”
This sentiment reflects broader concerns shared by the left about the normalization of RN’s narratives. Bardella’s appearance is criticized not just as a political rally but as part of an alarming trend toward xenophobia and racism, stemming from the ideals propagated by the RN. The collective stressed, “La culture participe à l’émancipation des personnes; le livre de Jordan Bardella est, à l’inverse, un outil d’embrigadement.” This framing positions the book as mere propaganda rather than legitimate literature.
Compounding the controversy is the choice of the venue itself. The Domaine Del Luz is not a public space where one might expect book signings to typically occur, which has prompted accusations from opposing groups of elitism and exclusivity. Critics have remarked on how such arrangements may symbolize the RN's disconnect from the working class, labeling the political party as one representing the wealthy elite instead.
Julien Bacou, the RN’s departmental delegate and local council member, defended the event by emphasizing its open nature, stating unequivocally, “Cette rencontre n’a rien de 'restreinte et huppée'. Elle est ouverte à tous, sans invitation, et totalement gratuite.” He asserts the intent behind the choice of location was purely logistical, aimed at accommodating the expected large turnout and ensuring no one would have to wait outside during the cold winter day.
“Il s’agit d’un événement accessible où chacun peut venir échanger librement,” Bacou added, aimed at dispelling notions of exclusivity. His comments were underscored by pointing to polling data from IFOP indicating increasing acceptance of the RN among certain demographics, particularly working-class individuals. Bacou noted, “54 % des ouvriers français feraient confiance au RN dans les intentions de vote au premier tour des élections législatives anticipées.” This claim underlines RN’s efforts to portray themselves as champions of the ordinary worker against elite politics.
Yet, labor union representatives push back strongly on this narrative, insisting on the need to vocalize their opposition not only to Bardella’s political agenda but also to the larger imprint of the RN on the socio-political fabric of the region. Their joint statement condemns the RN as not reflective of the working-class populace but rather dismissive of their struggles.
With the event day approaching, tensions are rife as Bardella prepares to descend on Castres. The planned event is not simply about promoting his autobiography but also stands as a flashpoint for the broader ideological battlelines drawn within French society. With responses mounting, the stage is set for a potential clash of perspectives on what Bardella’s appearance signifies—whether it is seen as cultural engagement on one side or as harmful propaganda on the other.
Regardless of the outcome, February 15 promises to be significant. While Bardella hopes to resonate with supporters, opponents remain resolute to make their voices heard, signaling the continued polarization surrounding far-right politics in France.