Joe Laschet, the son of former CDU politician Armin Laschet, is making headlines not just for his lineage but also for his burgeoning career as a style expert and influencer. Born in 1989 in Aachen, Joe has carved a niche for himself in the world of classic menswear, amassing over 100,000 followers on Instagram where he shares tips on elegant dressing and the nuances of suit styles.
As of April 29, 2025, Joe is set to make his television debut as a contestant on the popular RTL show "Die Verräter – Vertraue Niemandem!" This reality competition pits 16 celebrities against each other in a game of deception and strategy, with a prize of up to 50,000 euros at stake. Joe's participation marks a significant step as he transitions from the fashion world into the realm of reality TV.
In an interview with spot on news, Joe expressed his excitement about joining the show, stating, "When the request came, I was really happy. I watched the first season, and it really captivated me. I wanted to be a part of it right away." His family, while initially unfamiliar with the format, has shown support. His mother watched the first season and found it intriguing, while his fiancée, Andrea, a lawyer, is a fan of the show and would have loved to participate herself.
Joe Laschet's journey into fashion began at a young age. He learned to sew from his grandmother and developed a passion for tailored clothing. After initially pursuing a law degree, he decided to focus on his love for fashion, becoming a successful blogger and author. His book, "Gentleman Bold," published at the end of 2023, offers insights into maintaining a polished appearance.
In the competitive environment of "Die Verräter," Joe has made it clear that he prefers the role of a Loyalist over that of a traitor, stating, "I can't disguise myself well and I can't lie well. If I do, it shows on my face very quickly." He aims to identify the traitors among his fellow contestants, which include well-known personalities such as Motsi Mabuse and Wayne Carpendale.
Reflecting on his initial interactions with other contestants, Joe noted, "I didn't know many of them, but they certainly knew my last name." He appreciated the warm reception he received and was relieved to see familiar faces like Jan Hofer, who had previously contributed to his book.
As the show progresses, Joe remains committed to his signature style, often appearing in tailored suits and ties, which has become expected of him. "I always wore what I normally wear when I leave the house. I don't dress up differently for the show," he explained. His fashion sense has drawn comparisons to Hollywood icons, earning him the nickname "the German Ryan Gosling."
Despite the competitive nature of the show, Joe has found camaraderie among the contestants. He remarked on the diverse mix of personalities, stating, "There were hardly any disagreements among the celebrities, and I think that was the charm of the whole cast. It made the game even more enjoyable." The setting, a beautiful castle complete with evening fire pits, added to the excitement of the competition.
Joe's experience on the show has not only tested his strategic thinking but also provided moments of levity through various challenges. "The challenges lightened the mood of the show. They were the relaxed moments, to be honest," he shared, highlighting the balance between tension and fun.
Looking ahead, Joe has not ruled out further television appearances, saying, "I'm always open to anything. If something comes up that fits me, I would participate again. But there’s nothing planned at the moment."
On a personal note, Joe is eagerly anticipating his upcoming wedding to Andrea Böhringer, which is scheduled for October 2025 in Aachen. The couple, who got engaged during a romantic trip to Italy in 2022, plans a grand celebration with 170 guests. Joe has stated that the wedding will adhere to a strict dress code, reflecting his passion for style. "During the church ceremony, suits or cutaways will be worn, and in the evening, a tuxedo," he explained, expressing his excitement as the preparations are nearly complete.
As Joe Laschet steps into the spotlight on "Die Verräter," he is not just showcasing his fashion expertise but also navigating the complexities of reality television. His journey from a fashion influencer to a contestant in a high-stakes game of deception is a testament to his adaptability and ambition. With his wedding on the horizon and a new chapter in television ahead, Joe's story is just beginning.
