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24 April 2025

JKN Faces 4.1 Million Baht Fine Over Miss Universe Sale

The company is barred from executive roles for 56 months following misleading disclosures about the Miss Universe Organization.

On April 22, 2025, the Stock Exchange of Thailand (SET) made waves by revealing significant financial irregularities involving JKN Global Group and its CEO, Ann Jakrajutatip. The company has been fined a total of 4.1 million baht and barred from holding executive positions for 56 months due to misleading disclosures concerning the sale of the Miss Universe Organization (MUO).

The Securities and Exchange Commission (SEC) found that JKN, through its subsidiary JKN Global Content Pte. Ltd., had sold 50% of its shares in JKN Legacy, Inc., which holds the rights to the MUO, to Raul Rocha, a Mexican businessman, on October 20, 2023. However, in a statement made on January 22, 2024, JKN claimed it was still in negotiations and had not reached a conclusion regarding the sale. This discrepancy has raised serious concerns about the company's transparency and credibility, potentially leading to confusion among investors.

The SEC's investigation, prompted by information from the SET, revealed that JKN's public statements did not align with the facts, which could mislead shareholders and affect their investment decisions. According to the SEC, such actions violate Section 240 of the Public Limited Companies Act of 1992, which mandates accurate disclosures to protect investors.

In light of these findings, the SEC imposed a civil penalty on both JKN and Jakrajutatip, ordering them to pay 2,062,039 baht each, along with the costs incurred during the investigation. Jakrajutatip, as the company’s executive, is held accountable under the law and must step down from any managerial roles in publicly listed companies for the duration of the penalty.

Despite the ruling, Jakrajutatip expressed respect for the SEC's decision but maintained that some facts presented were still inaccurate. She stated, “We believe that some aspects of the SEC’s findings are still misaligned with reality. The delay in disclosing the transaction was due to concerns about its potential impact on investors from an incomplete deal.”

In response to the ruling, JKN has announced plans to strengthen its management team to restore confidence among stakeholders. The company has appointed several experienced figures in the beauty pageant industry, including Indra Suharjono, who has been involved in the Thai beauty pageant scene for over 20 years. Suharjono will serve as the Executive Director for MUO and is expected to bring a wealth of knowledge and experience to the organization.

Additionally, JKN has brought in Tongsak Chanmatachit as a Board Director to further bolster its management capabilities. The company aims to assure stakeholders that it remains committed to the MUO and will continue to operate professionally despite the recent setbacks.

While the SEC continues to monitor the situation closely, JKN is focused on managing both its short-term and long-term debts, which have been impacted by the recent financial issues. The company is determined to navigate this challenging period while maintaining its operations and commitments.

As the fallout from this incident unfolds, JKN is working diligently to clarify its position and rectify any misunderstandings that may have arisen among its investors. The company has expressed its commitment to transparency and fairness, aiming to rebuild trust with its stakeholders.

JKN’s recent troubles come at a time when the beauty pageant industry is also facing scrutiny and changes. The upcoming Miss Universe event, which is set to take place in El Salvador, has raised questions about the future direction of the MUO under new management. With the appointment of experienced professionals like Suharjono, JKN hopes to turn the tide and enhance the reputation of the MUO.

In conclusion, the developments surrounding JKN and its management of the Miss Universe Organization underscore the importance of accurate disclosures in maintaining investor confidence. As the company works to address the SEC's findings and implement changes within its leadership, stakeholders will be watching closely to see how JKN navigates this critical juncture in its history.