Today : Jan 07, 2025
Arts & Culture
06 January 2025

Jihyo Launches New Lingerie Brand NINA.SSONG

The TWICE member excites fans with her entrepreneurial debut on Instagram.

Jihyo, the talented member of the popular girl group TWICE, has thrilled her fans with her recent announcement on Instagram about the launch of her own lingerie brand, "NINA.SSONG." Scheduled to open on December 29, 2024, this bold step marks Jihyo's foray not just as a performer, but as a businesswoman.

The announcement initially captured the attention of her massive following, where she posted visually stunning images along with the caption, "2024.12.29.AM 10:00 OPENING!" Fans quickly took to social media to express their excitement, with comments pouring in, showcasing their support for her creativity and entrepreneurial spirit.

Beyond their enthusiasm for the product itself, many fans have voiced their admiration for Jihyo's hard work and dedication. One fan stated, "I’m really excited for Jihyo's new venture!", encapsulating the sentiments of countless others who have followed her career from its beginnings.

Yoo Jae-suk, the popular South Korean comedian and television personality, also added his voice to the conversation. He expressed his support, mentioning, "Jihyo has been preparing for this for quite some time." Yoo praised her commitment and vision, noting how she has devoted herself to this project alongside her busy career as an artist.

Fans have made it clear how much they value Jihyo’s transition from being just another idol to becoming a role model for aspiring entrepreneurs. The response has been overwhelmingly positive, as many shared their anticipation for her products and the overall brand aesthetic.

Following the announcement, social media buzzed with discussions about what the brand will encompass. Given Jihyo's vibrant personality and creative flair, fans are excited to see how she will integrate her style and identity within her new line. Fashion has always been intertwined with K-pop culture, and with Jihyo at the helm of her brand, many are speculating about innovative designs and product lines.

Jihyo's move to launch "NINA.SSONG" signifies not only her ambition but also how idols today are merging their art with entrepreneurship, potentially reshaping conventional boundaries of fame and influence. Many fans see her brand as an extension of her personality and artistry, creating products infused with her essence.

Overall, the excitement surrounding Jihyo’s brand launch marks another milestone in her career. It highlights not only the unwavering support from her fans but also the potential for idols to become influential business figures, paving the way for others to follow. This shift is reflective of broader trends within the industry, where artists are increasingly taking control of their narratives and creating pathways for themselves beyond music and performance.

Fans eagerly await the opening of "NINA.SSONG" and look forward to seeing how Jihyo's vision translates through her products. Their excitement is amplified by the anticipation of what may become one of the most talked-about lingerie brands on the market.