In a surprising twist that has reignited conversations around a long-standing rumor, beauty mogul Jeffree Star recently tweeted a cryptic message that many believe alludes to a past relationship with rapper Kanye West. The tweet, which read, "Ok f*** it.. The rumors were true," was posted on April 22, 2025, just after West released a new song titled "Cousins," which includes disturbing details about his childhood.
Kanye West, who now goes by Ye, shared a snippet of his song on X (formerly Twitter) on April 21, where he opened up about an incestuous relationship he had with his cousin during his youth. West's tweet detailed how he and his cousin engaged in inappropriate activities after looking at adult magazines, stating, "My name is Ye and I sucked my cousin's dck till I was 14." This revelation, combined with Star's tweet, has led to intense speculation online.
The rumors linking Star and West date back to early 2021 when TikTok influencer Ava Louise claimed that West was involved with a "very famous male beauty guru." Her assertion fueled rampant speculation, particularly because both celebrities had homes in Wyoming, and Star had referenced West in a song lyric. Star initially dismissed the rumor as "the dumbest s***" during a YouTube video titled "Addressing The Kanye Situation," where he emphasized, "I like very tall men," and clarified that he and West had never met or hung out.
Despite Star's previous denials, his recent tweet has thrown the internet into a frenzy. Fans are now questioning whether Star was genuinely confirming the old rumor or merely seeking attention amidst the controversy surrounding West's new music. Social media users have expressed confusion and curiosity, with one user asking, "Wait what does this mean? About Kanye?"
Louise, who initially spread the rumor, later admitted that her claims were fabricated. In light of this, many are left wondering about the authenticity of Star's latest comment. Star's tweet came at a particularly sensitive time for West, who has been under scrutiny for his recent controversial statements and behavior, including declaring himself a Nazi and making shocking allegations against fellow celebrities.
West's song "Cousins" not only recounts his troubling past but also touches on his cousin's incarceration for murder. He stated, "This song is called COUSINS about my cousin that’s locked in jail for life for killing a pregnant lady a few years after I told him we wouldn’t ‘look at dirty magazines together’ anymore." The candidness of West's lyrics has drawn both criticism and intrigue, leading to a resurgence of interest in his personal life.
In the backdrop of these developments, Star's tweet appears to be a strategic move to capitalize on the renewed attention surrounding West. This tactic is not new for Star, who has a history of stirring controversy to maintain relevance in the ever-changing landscape of social media. In previous interviews, including one on Logan Paul's podcast, Star reiterated that the rumors were untrue, yet he has also hinted at his connections to various rappers.
As the speculation grows, neither Kanye West nor his representatives have officially commented on Star's tweet or the resurfacing rumors. The lack of denial from West leaves room for interpretation, and fans are left to ponder the implications of Star's statement.
The saga of Jeffree Star and Kanye West continues to unfold, with each new tweet and song adding layers to an already complex narrative. As both celebrities navigate their public personas, the public remains captivated by their intertwined stories, questioning the boundaries of truth, rumor, and the pursuit of fame.
In a world where social media can amplify even the most unfounded claims, the saga serves as a reminder of how quickly narratives can shift and how public figures can leverage controversy to their advantage. Whether Star's tweet was a joke, a confirmation, or simply a ploy for attention, it has undeniably reignited interest in a rumor that many thought had long been put to rest.