Jeffree Star, the controversial makeup mogul known for his brash personality and vibrant cosmetics, has recently stirred up quite the buzz with his dual antics—both on social media and through his various business endeavors. From raking in staggering sums during TikTok livestreams to igniting beefs with fellow influencers, Star remains at the center of attention.
At the heart of the chatter is his somewhat explosive appearance on the "Cancelled" podcast hosted by Tana Mongeau and Brooke Schofield. During this episode, which aired on November 15, 2024, Star watched clips alongside his fans, making comments on various topics, including his sometimes tumultuous relationship with Mongeau herself.
Star remarked on the fast-paced flow of the conversation on the podcast, characterized by Mongeau's lively and energetic style. "She’s very hyper and has ADHD," he explained, justifying his inability to finish some of his sentences without interjection. Star went on to humorously assert his affection for Mongeau, declaring, "I f*cking love her," stressing the playful dynamic they share.
But the episode wasn’t without its tension. Star took to social media to clarify his position after fans speculated there may have been drama brewing between him and Mongeau. Some believed he was over-talking her, but Star insisted he was simply trying to get his thoughts across amid her exuberant interjections.
Adding to the drama, fans buzzed about Star's reaction to Mongeau's mispelling of his name, appearing as "Jeffree Starr" on the episode's title. "How do you spell my name wrong?" he joked, clearly not taking it too seriously, but still wanting to set the record straight.
But Star's podcast appearance isn’t the only notable event surrounding him. Recently, during another livestream, he shared how he manages to pull in huge earnings through platforms like TikTok. He disclosed, "I’ll make bacon in the morning and make $50,000," referring to his impressive ability to make money during casual moments with fans. Jeffree clarified: "There are some times where I don't sell at all, and I'll just make bacon... We just hang out, and I'll just chat." This frankness reveals how he's cultivated more informal connections with his audience, steering away from structured video formats.
Star's earning strategy is interwoven with the gift-giving culture on TikTok, which enables fans to financially support creators they admire directly. He indicated, "I probably go live four or five times a week," when doing these broadcasts, reflecting on the changing dynamics of attention spans from his earlier YouTube days when scripted videos took priority.
Despite his financial success, Jeffree emphasized his dedication to philanthropy. Throughout his career, he’s made it clear: giving back is fundamental. He said, "I've been giving back since the day I was blessed to ever have one dollar," pointing out his commitment to supporting small creators and those less fortunate by occasionally dropping substantial amounts of money during live streams.
Jeffree Star’s return to the spotlight hasn’t come without some backlash. Recently, he took shots at fellow influencer Trixie Mattel during another livestream, where he crudely critiqued her dental work. Star bluntly stated, "Trixie Mattel has some of the worst teeth I’ve ever seen," marking a departure from any previous camaraderie they may have had. Fans rallied to Mattel’s defense, asserting Star's comments were unsolicited jealousy aimed at Mattel’s thriving makeup career.
Reaction to Star's comments was swift across social media. Many users pointed out the absurdity of the attack, particularly as Mattel has opened up about her dental circumstances humorously and openly. The sentiment seemed to echo through various platforms—many perceived Star's words not as constructive criticism but rather as desperate attempts to maintain relevance
Star’s public feuds and spontaneous outbursts have often overshadowed his business pursuits. He built his brand through carefully curated online presences, initially establishing himself with informative makeup tutorials and product reviews on YouTube. Today, he stands as the founder of Jeffree Star Cosmetics, which has graced numerous viral trends across beauty communities online.
Yet, amid controversies, his business acumen shines through. Commenting on the current market, Star observed, "It’s a niche market but it’s massive. We’re the No. 1 or 2 beauty store." The 39-year-old continues to sell makeup products during his TikTok Lives, offering discounts and engaging with fans directly, creating both sales and building community simultaneously.
Still, the beauty mogul's past, often marred by allegations of racism and personal conflict, looms large over his current endeavors. Despite attempts to maintain his brand's reputation, many remain skeptical, often bringing up his history during discussions online. These sentiments contribute to the mixed perceptions of his persona, highlighting how past mistakes can haunt even the most successful figures.
Overall, Jeffree Star's recent tumultuous escapades encapsulate both the high stakes and the fragile nature of internet fame. He balances on the edge of popular acclaim and public criticism, constantly reassessing how to engage with his audience. Whether he’s crafting makeup tutorials, sharing casual moments on TikTok, or throwing shade at fellow influencers, one thing remains certain: Jeffree Star knows how to stay relevant.
