The Jeep Wagoneer S is shaping up to be quite the automotive milestone as it stands not only as Jeep's first fully electric SUV aimed at the North American market, but it's also set to make waves at dealerships this fall. But before it hits the streets, Jeep’s leadership is emphasizing quality over haste. CEO Antonio Filosa has made it clear – if the Wagoneer S doesn’t meet their exacting standards, it might face delays.
Scheduled for rollout alongside some exciting all-electric SUVs, the Wagoneer S will be constructed at the Stellantis facility located in Toluca, Mexico. While it’s already on the radar as Jeep's first foray aimed directly at electric vehicle (EV) enthusiasts, the timing of its release is now shrouded in uncertainty.
“I want perfect quality, and I know we are close, but close isn’t good enough,” Filosa stated during his interview with Automotive News. He stressed the importance of delivering excellence to customers, saying, “Timing is important, but more important than is to be perfect for the consumers.” This push for high standards stems from Jeep's rough reputation concerning reliability; last year, it ranked near the bottom of Consumer Reports' predicted reliability chart.
Concerns have been raised due to Jeep’s historical performance within the automotive sector. Previously, reliability studies indicated Jeep's struggles – landing 26th out of 30 brands just last year. Comparatively, competitors like Lexus boasted far fewer problems per vehicle on average. This undoubtedly plays a role in Filosa’s insistence on ensuring the Wagoneer S hits the market free of defects.
But the stakes are high for Jeep. The brand has witnessed declining sales recently, with figures tumbling by 19% year-over-year. The necessity for Wagerons S to not just launch but thrive is pivotal as every model—aside from the Wagoneer and Grand Cherokee—has also taken hits to their sales figures. Reports indicate some recovery, though, with Jeep claiming sales rose approximately 12% during August 2024, credited to favorable pricing and more forthright marketing efforts.
The Wagoneer S is built on Stellantis's STLA Large platform, and it is expected to arrive with impressive specifications including dual-motor powertrains offering 600 horsepower. This vehicle is not just another addition to Jeep’s lineup; it promises superior performance with estimations hinting at more than 300 miles of electric range. Notably, the Wagoneer S Launch Edition starts at $71,995.
Not only is Jeep focused on maintaining its reputation, but it’s also innovatively incorporating premium materials and top-notch technology within the Wagoneer S interior. With 45 inches of display space and upscale materials, Jeep is clearly targeting buyers who appreciate both functionality and luxury.
The Wagoneer S will be joined by the Jeep Recon, which sets to carve its niche as Jeep's fully electric counterpart to the iconic Wrangler due out next year, alongside plans for additional models with electric technology rolling out by 2026. It marks the beginning of Jeep's larger strategy to incorporate multi-energy options across their vehicle range. By aiming for excellence with the Wagoneer S and adjusting their sales strategies, Jeep is attempting to navigate through unsteady waters and affirm its position as a legitimate player within the electric vehicle market.
For now, all eyes are cautiously optimistic as Jeep prepares to launch its most significant vehicle yet, pending the completion of rigorous quality checks. Whether the Wagoneer S can overcome vigilant scrutiny and emerge successfully as Jeep’s initial electric offering remains to be seen. But one thing is certain: quality is taking precedence, perhaps more than ever before, as Jeep begins its electrification adventure.
