Japanese music lovers are set for exciting times as this year’s MTV Video Music Awards Japan (MTV VMAJ) approaches, with top acts showcasing their talents and achieving awards.
Three prominent groups, Mrs. GREEN APPLE, INI, and ME:I, are lined up to perform live at the MTV VMAJ, which honors the best music videos released over the past year. This year marks the 23rd iteration of the ceremony, known as Japan's counterpart to the American MTV VM Awards. Award-winning music videos providing enjoyment are eagerly anticipated, with voting for the coveted ‘Video of the Year’ title still open until February 24 cover for audiences.”
Mrs. GREEN APPLE has already made headlines by winning three awards, including the ‘Best Group Video - Japan’ for their music video ‘ライラック’ (Lilac), showcasing their artistic prowess. The hit single clinched multiple awards including ‘Best Art Direction’ and ‘Best Cinematography,’ solidifying the group’s reputation as one of the country's leading musical acts. Following the March 19 event, fans can look forward to exciting performances, along with the announcement of several additional awards.”
Meanwhile, the announcement has also been made of the vinyl release of the critically acclaimed first full album, ‘Sparrow's Arrows Fly so High’ by the folk duo, Sparrow's Arrows. Consisting of vocalist Miyuki Sato and multi-talented artist Agasa, the duo has been extensively praised for their unique blend of Japanese folk songs and Balkan melodies. Scheduled for release on April 12, 2025, this new vinyl edition promises additional remastered tracks and is sure to appeal to fans eager for rich acoustic experiences. This project reflects the duo's enduring commitment to cultural versatility and musical exploration.”
There’s significant buzz surrounding the album’s ability to transcend borders, as it has already charted on the Transglobal World Music Chart and received honors from notable media including ‘Music Magazine,’ where it was ranked first among J-Pop albums of 2024. Reflecting on the success, Agasa expressed, “We are thrilled to see such enthusiastic response from audiences, and we hope this release continues to spread our music far and wide.”
Adding to the excitement of Japanese cultural rejuvenation, the release of ‘くらげのパポちゃん’ (Kujira no Papo-chan) by legendary picture book author Satoshi Kako also makes waves. This story, illustrated by Kanao Nakajima, tells the poignant tale of connection and separation between parents and children during wartime. After discovering his grandfather's unpublished manuscript during the pandemic, Kanao embarked on bringing this heartfelt story to life visually, stating, “It was truly rewarding to turn my grandfather's long-held ideas and dreams about storytelling from over 70 years ago, finally giving them form.”
The unique narrative aims to transcend generations by highlighting love, loss, and hope, delivering both entertainment and rich educational value aimed at young readers and families. The dedication and passion behind this publication reflect Kakoa’s lifelong commitment to impactful storytelling, making its release one of the most anticipated entries on the shelves this year.
While the world celebrates their respective honors, the convergence of diverse talents at events like the MTV VMAJ and the poignant contributions through literature showcase Japan’s vibrant cultural fabric. Notably, the artists' engagement with current social issues through their work continues to resonate with audiences at home and abroad, paving new pathways for the Japanese music and entertainment industry. Fans are encouraged to engage with the nominees and to vote for their favorite tracks leading up to the awards ceremony. Keep a lookout for what these talented individuals will bring to the stage as they continue making strides and redefining contemporary Japanese culture.