Japan is set to delight sweet-toothed enthusiasts with the launch of two innovative butter-based products this December. National Department Co., Ltd., based out of Okayama, is introducing the highly anticipated dessert "Beurre Reveur" and the new waffle shop "BEL BUTTER WAFFLE." These offerings are expected to tantalize taste buds and transform the dessert experience for many.
"Beurre Reveur," which translates to "Dreaming Butter," will be available for purchase starting December 21, 2024, at the company's Tokyo factory. Prior to this, online sales will kick off on December 19, allowing eager customers to explore the unique blend of flavors and textures the dessert offers. According to the company, this product aims to deliver a new sweet experience to the public.
Presented as a jewel-like delicacy, "Beurre Reveur" consists of layers built upon vanilla meringue, delicately balanced with salted butter (known as "ブールサレ"), and the crispy thin biscuit known as fiantine. The dessert is enveloped by glossy crystal meringue chips, ensuring each bite promises to deliver delightful sensory experiences. The fusion of these ingredients is crafted to create unexpected explosions of flavor, with crispness to chew on and creamy indulgence to savor.
What truly sets "Beurre Reveur" apart is the incorporation of raspberry jam within the butter and meringue, introducing fruity acidity to refine the overall flavor. Each meringue chip complements the raspberry's aroma, creating pairs of flavors with layers of complexity. The product will feature six different flavors: honey, caramel, chocolate crunch, pistachio praline, strawberry, and the signature fiantine, each promising to deliver something exceptional with every bite. With this selection, there is sure to be something to satisfy every sweet craving.
To complement this exciting dessert, Day to Life, the creators behind the renowned Beard Papa, are launching the "BEL BUTTER WAFFLE" store, which will open its doors on December 19, 2024, at Shimbashi, Tokyo. This new outlet aims to celebrate the authentic taste of Liège waffles—an iconic Belgian treat known for their rich flavors and unique preparation methods.
"At BEL BUTTER WAFFLE, we aim to translate the deliciousness of carefully chosen ingredients straight from Belgium, ensuring our guests experience the true essence of waffles freshly made before their eyes," said the representative of Day to Life. Utilizing fermented butter and pearl sugar exclusively sourced from Belgium, every waffle promises to be expertly crafted through proprietary cooking techniques, resulting in indulgent, flavour-packed offerings.
Among the tempting waffle options, the Primary Signature "Premium Butter Waffle" will highlight the rich buttery essence, along with tasty choices like maple sugar waffles and chocolate-covered varieties. Unique flavors inspired by Japanese cuisine, such as matcha from Uji and aromatic Kurosu kinako, will also make their way onto the menu—appealing to local tastes and elevting the classic waffle experience.
At mouth-watering prices ranging from 250 yen for the Premium Butter Waffle to 290 yen for chocolate-coated varieties, guests can look forward to enjoying or sharing these fresh delectable treats. The new waffle shop will cater to patrons daily, along with the promise of limited-time offerings every weekend.
With both "Beurre Reveur" and "BEL BUTTER WAFFLE" hitting the market, Japan is primed for culinary treats this winter season. These launches represent not just the introduction of new sweets but also affirm the country's growing appreciation for innovative and high-quality dessert experiences. Customers are encouraged to indulge themselves and explore these latest offerings to relish the delightful combination of tradition and creativity coming out of Japan.