Jake Paul is a man of many hats—YouTuber, boxer, entrepreneur, and, perhaps most passionately, a diehard Cleveland Browns fan. As the 2025 NFL season kicks off, Paul is making headlines on two fronts: first, with the relaunch of his innovative betting app Betr Picks, and second, for his vocal support of rookie quarterback Shedeur Sanders, whom he believes should be leading the Browns’ offense. It’s a busy September for Paul, and the sports world is paying close attention.
Let’s start with the business side of things. Paul and his business partner, Joey Levy, have just unveiled a major overhaul of the Betr Picks app, which first launched in 2023 to bring player prop betting to the masses. The timing couldn’t be better, coinciding with the start of the NFL’s 2025 campaign. Paul, never shy about promoting his ventures, told FOX Business, “We’ve been able to beat out DraftKings and FanDuel, which is, I think, a testament to our product and our userbase, and targeting a different audience in the space. Just really excited with what we've built.”
The app’s fresh look and feel are only the beginning. Users now enjoy a brand-new interface, expanded sports offerings, and more sophisticated projections. But the real head-turner? A jaw-dropping 10,000x payout multiplier, setting Betr Picks apart from the competition. To mark the relaunch, every user receives a $10 free bet to use during the first two weeks of the NFL season, and new users can snag a 50% deposit match up to $200. That’s not just a sweetener—it’s a full-court press to lure fans as the football action heats up.
But Betr Picks isn’t stopping at sports betting. Levy explained that the platform now boasts a “Betr Arcade,” a collection of skill-based mobile games where users can compete against others in the Betr ecosystem for real money. “These are really fun, skill-based mobile games that you could play in the app against one of the hundreds of thousands of other users that are in the Betr ecosystem, and you could play for real money,” Levy said. It’s a move designed to keep users engaged even when there’s no live game to bet on.
Paul’s business savvy is matched by his marketing clout. Levy was quick to credit Paul’s dual role as both a creative force and a sports celebrity. “It’s not just the tens of millions of followers that Jake has on social media, but also the marketing brainpower that is really what has helped enable us get to the place we are today… We were recently named the top four fantasy pick operator in the United States, which is a multibillion-dollar market, and we accomplished that in less than two years…” According to Levy, the app is now “as good as it’s ever been before by a significant margin.”
All these business moves come as Paul gears up for an exhibition boxing match against Gervonta “Tank” Davis, announced just weeks prior. But if you think that’s enough to distract him from his NFL loyalties, think again. Paul’s heart remains firmly in Cleveland, even after years of heartbreak as a Browns fan. In fact, his commitment was tested in 2023, when he admitted to Fox News Digital that he nearly jumped ship to the Cincinnati Bengals after “26 years of terror.” Yet, he stuck with his hometown team, saying, “I never give up on them, even though they always give up on me. But we’re still there rooting, I’m still a diehard. I’ll always be rooting for them.”
That loyalty is being tested once more as the Browns prepare to open their season against, of all teams, the Bengals—the very franchise Paul almost defected to. Veteran Joe Flacco is set to start at quarterback, but Paul is making a passionate case for rookie Shedeur Sanders to get the nod. “I think Shedeur [Sanders] should be quarterback No. 1. Just because someone is getting paid the most doesn’t mean they should be starting,” Paul said last week. “I think you should give the young kid a shot.”
Sanders’ NFL journey has already been a wild ride. Once projected as a first-round, even top-five, pick, he experienced a stunning slide in the 2025 NFL Draft, ultimately being selected in the fifth round. Now, he finds himself third on the Browns’ depth chart, even trailing fellow rookie Dillon Gabriel. Yet Paul remains undeterred, arguing that Sanders’ mobility could be the spark the Browns need. “I think if Shedeur can learn to step up in the pocket, he should be the starting quarterback. Quarterbacks now gotta be able to run the ball, and he’s capable of that,” Paul explained.
Of course, Sanders isn’t without his critics. Some point to his tendency to hold onto the ball too long as a significant flaw, but Paul believes these are the kinds of growing pains that can be coached out. After all, the Browns are coming off a disastrous 3-14 season, one marred by the loss of Deshaun Watson to a torn Achilles. Watson’s status for 2025 remains up in the air after he re-aggravated the injury earlier this year, leaving the door open for new faces to step up.
The conversation around Sanders has become a flashpoint among Browns fans and NFL analysts alike. Some, like Cleveland Browns legend Joe Thomas, have cautioned against the “Shedeur Sanders cult,” urging patience and a dose of realism. But for Paul and a growing segment of the fan base, hope springs eternal. With the team’s recent struggles and uncertainty under center, why not roll the dice on a dynamic rookie?
Meanwhile, Paul’s business and sports endeavors are increasingly intertwined. His high-profile presence in the sports betting world and his vocal advocacy for the Browns are helping to amplify both his app and his personal brand. It’s a symbiotic relationship—one that’s paying off, if Betr Picks’ recent accolades are any indication. Being named a top four fantasy pick operator in the U.S. in less than two years is no small feat, especially in a market dominated by giants like DraftKings and FanDuel.
As the 2025 NFL season gets underway, all eyes are on Cleveland. Will the Browns finally turn the corner? Will Shedeur Sanders get his shot under center? And can Jake Paul’s Betr Picks app continue its meteoric rise in the competitive world of sports betting? For now, one thing’s certain: Jake Paul isn’t backing down from any of his passions, whether it’s business, boxing, or backing his beloved Browns.
With so much in flux—on the field and off—fans will be watching closely as the season unfolds. The Browns’ quarterback situation remains one of the league’s most intriguing storylines, and Jake Paul’s influence continues to be felt far beyond the ring. As the games play out and the app’s users test their luck, the only guarantee is that, in Cleveland and beyond, the action is just getting started.
