Big C Supercenter and the Embassy of Italy are teaming up to bring the "ITALY FAIR 2025" to Thailand, showcasing over 300 premium food products directly imported from Italy. This exciting event, which promises to deliver authentic Italian flavors, runs from February 27 to March 5, 2025, across ten selected Big C locations and online.
During this week-long celebration of Italian cuisine, customers will find discounts of up to 30% on various high-quality products. From pasta to sauces and beverages, the fair offers something for every palate. Big C aims to encourage Thai consumers to explore genuine Italian fare, all at accessible prices.
CEO Ashwin Techacharoenvikul of Big C expressed the company’s intent to promote Italian culture through food. “Big C aims to showcase the charm of Italian culture through fresh, quality food products from local sources,” he stated. The event, targeted at both Thai locals and expats, reflects Big C’s commitment to enhancing the grocery shopping experience.
Shoppers can expect to see beloved Italian brands such as Fiamma, Sacla, and Bertolli among the offerings. Fresh pasta from Rana and beverages like San Pellegrino will also be available, along with exclusive products like Coop Italy. With such variety, “ITALY FAIR 2025” is set to satisfy not just the appetites of Italian food lovers but also provide new tastes for those willing to try something different.
The initiative is not only about food. By promoting high-quality Italian products, Big C aims to stimulate consumer spending, with expectations of generating over 5 million THB during the promotion period. This will also likely stimulate broader retail interest across other brands featured during the event.
Promotions like this one can have significant impacts on shopping habits. With Italy’s rich culinary tradition at the forefront, customers are encouraged to rediscover Italian staples and appreciate their authentic flavors. The variety of foods available during the fair will also highlight the depth of Italian cuisine, increasing consumer engagement and excitement.
During the promotion, Big C will also engage its loyal customers through its rewards program. Members of Big Point can accrue points with every purchase, allowing shoppers to redeem discounts on future visits. This loyalty aspect makes the fair not just about one-time shopping, but enhances the overall shopping experience.
With such comprehensive offerings and exciting promotions, the "ITALY FAIR 2025" event encapsulates Big C's strategy of creating shopping experiences around cultural engagement. By merging quality with local convenience, the initiative fosters growth within the retail sector.
From the inception of the fair on February 27, visitors are invited to partake not only for savings but for the joy of celebrating Italian food culture. Whether you’re familiar with Italian cuisine or just curious, this event is sure to provide unique experiences and delicious discoveries.
Don’t miss out! Visit any of the participating Big C stores, including locations at Rama IV, Saphan Khwai, and Pattaya, or check online for exclusive deals. The promise of Italian flavors awaits you at the "ITALY FAIR 2025"!