Today : Feb 03, 2025
03 February 2025

Isabel Marant Unveils Spring 2025 Campaign With Kate Moss And Seonghwa

A fusion of generations as the supermodel and K-pop star bridge cultures through fashion.

Isabel Marant has successfully bridged the gap between timeless fashion and modern youth with the launch of its Spring/Summer 2025 campaign featuring the iconic supermodel Kate Moss and K-pop sensation Seonghwa from Ateez. This campaign, which made its global debut on February 3rd, 2025, captures the essence of chic luxury and contemporary elegance, showcasing the brand's innovative spirit.

Shot by renowned photographer Robin Galiegue and styled by the talented Emmanuelle Alt, the campaign brings together two powerful figures from different eras—Moss representing the legendary fashion scene of the ‘90s and Seonghwa embodying the vibrant energy of today’s K-pop culture. The collaboration celebrates the fusion of fashion across generations and cultures, showcasing how style continues to evolve yet retains its core identity.

Moss, who has long been associated with the brand, is once again the face of the Isabel Marant woman. She perfectly channels the brand’s ethos, which is effortlessly chic, seductive, and timeless. Posing against simple white backdrops, she wears standout pieces from the collection, most prominently featuring the statement leather jacket, and introducing the much-anticipated Altay Bag, which is showcased prominently throughout the campaign.

Not to be overlooked is the beloved Hobo Soft bag, another key piece reflecting Isabel Marant’s signature bohemian allure. The presence of these iconic items not only highlights Marant’s dedication to quality craftsmanship but also their ability to resonate across different fashion sensibilities.

For the first time, the campaign introduces Seonghwa as the face of the men’s collection. Known for his powerful presence within the K-pop group Ateez, his involvement marks Isabel Marant's bold step toward embracing contemporary global influences. The first encounter between Marant and Seonghwa, which took place during the designer’s trip to Los Angeles, sparked an instantaneous and meaningful connection.

Reporting highlights the impression Seonghwa left during this initial meeting, noting how he embodies the free-spirited essence of Marant Homme. His distinctive style and influence within the K-pop universe bring fresh energy to the brand's identity, demonstrating its relevance to today’s youth and their fashion choices.

“He wholly encapsulates the free-spirited essence of Marant Homme,” remarked officials from Isabel Marant, emphasizing the thoughtful selection process behind his role as brand ambassador. This campaign not only showcases Seonghwa’s unique style but also signifies how Isabel Marant embraces new trends and influences without compromising its identity.

The Spring/Summer 2025 campaign is highlighted not just for its fashion offerings but also for celebrating the essence of time and the beauty inherent within styles from different epochs. By marrying the chicness of Kate Moss with the vibrant energy of Seonghwa, the campaign effectively resonates with both the established fashion elites and the modern, trend-driven youth.

Overall, this latest campaign by Isabel Marant stands out due to its cultural significance and trend-forward thinking, demonstrating the brand’s commitment to excellence and evolution within the fashion industry.

The collection will be made available starting February 2025 through IsabelMarant.com, boutiques, and select retailers worldwide, allowing fashion lovers everywhere to explore the captivating blend of timeless elegance and contemporary style.