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Technology
03 January 2025

IPhone 17 Series Promises Major Screen Upgrades

Apple aims to introduce ProMotion technology across all models, enhancing display performance.

The iPhone 17 series is expected to revolutionize the smartphone experience by significantly upgrading its display technology across its entire lineup, aiming to meet the demand for high refresh rates long anticipated by consumers. Reports suggest the incorporation of ProMotion, which will allow all models to enjoy smoother visuals and improved responsiveness, shifts away from the long-standing 60 Hz displays seen on standard iPhones.

Digital Chat Station, a reputable leaker on the Chinese social media platform Weibo, has sparked excitement by indicating this upcoming line could include LTPO displays—an advanced technology previously reserved for Apple’s Pro models. Such displays enable variable refresh rates, adjusting seamlessly according to the content being viewed. This could mean smoother animations and higher performance during gaming, making the iPhone 17’s capabilities stand toe-to-toe with competitors.

Currently, users of the iPhone 16 series face limitations, with Pro models offering 120 Hz displays, whereas standard models cap off at 60 Hz. This disparity has led to criticism from enthusiasts, especially when compared to budget Android devices which often boast refresh rates of 120 Hz at more accessible prices. Such comparisons highlight Apple’s need to innovate to maintain its market position.

According to MacRumors, if these leaks hold true, the iPhone 17 lineup could feature substantial improvements, not only with display technology but possibly through enhanced cameras and processors as well. There’s speculation about the iPhone 17 Slim, purported to be even thinner than its predecessors, potentially incorporating advancements across multiple areas, including battery life.

"A new rumor claims all four iPhone 17 models will get screens with higher refresh rates, which almost certainly refers to a ProMotion upgrade," reported by MacRumors. Users can expect these improvements to contribute significantly to user experience, especially for gaming and high-definition media consumption.

Backing these claims, analyst Ross Young of the Display Supply Chain Consultants (DSCC) has stated earlier this year, "the entire iPhone 17 range would be fitted with LTPO displays; that's the screen tech, enabling ProMotion." This promising transition signals Apple's commitment to addressing consumer demands and aligning with industry trends.

While the rumor mill spins, anticipated variations among models may arise, differentiations being proposed include refresh rate adjustments. Early predictions suggest the standard models may settle on rates around 90 Hz, potentially leaving the Pro line still featuring the premium 120 Hz rates to distinguish these higher-end options.

Nonetheless, this upgrade signifies not just advancements in display tech, but also the shifting expectations from consumers. The call for higher refresh rates hints at broader consumer trends prioritizing efficient performance and vibrant displays.

Given the competitive pressures, Apple’s strategy becomes clear. The technology upgrades are not merely enhancements; they’re necessary steps to retain consumer loyalty and attract new customers. With competitors leading the charge with features like 120 Hz displays, Apple’s new direction seeks to bridge the gap and deliver on long-held customer requests.

Apple is set to showcase the iPhone 17 lineup officially at its anticipated launch event, expected around September 2025. Until then, the conversation around these rumored upgrades will continue to pique the interest of tech enthusiasts and potential buyers eager for the latest innovations.