The Pop-Tarts Bowl 2024 promises to be one of the most entertaining events of the college football postseason, featuring the Iowa State Cyclones and the Miami Hurricanes. Aimed at reviving the joy of pre-holiday sports, this bowl game is distinguished not just for its competitive spirit but for its outrageous elements—including edible mascots and quirky trophies. Kickoff is scheduled for Saturday, December 30th at 2:30 p.m. CT from Camping World Stadium, Orlando, Florida.
Originally known as the Cheez-It Bowl, the game rebranded to the Pop-Tarts Bowl when Kellogg's secured the title sponsorship for multiple years. The celebration of both teams promises to feature the tournament’s famed edible mascot, which has garnered attention not just for its deliciousness, but also for its role as part of the post-game festivities. This year, the winning team will have the option to indulge in one of three delectable mascots: Frosted Wild Berry, Frosted Hot Fudge Sundae, or Frosted Cinnamon Roll. The selection will be determined by the game’s MVP, who will choose which mascot will be toasted and enjoyed by teammates after the game.
Last year, the edible mascot was Frosted Strawberry, and as it was lowered for its much-publicized demise, it humorously held up a sign declaring, “Dreams really do come true.” Reflecting this light-hearted theme, Pop-Tarts representatives have assured fans and participants alike to embrace the fun spirit of the game. It was stated, “It’s their dream” for these mascots to be eaten, highlighting the whimsical nature of how the event operates. This year's tournament is set to escalate the excitement even more, showcasing vibrant decorations, including sprinkles adorning the sidelines, adding to the colorful atmosphere of the game.
The trophy for this year's Pop-Tarts Bowl is no less unique. The winning team will be awarded with a 77-pound trophy featuring an integrated functional GE toaster, making the victory celebration even sweeter. The trophy, topped with a football and integrated with two slots suitable for Pop-Tarts, boasts about its capacity to toast the treats right at the event, setting it apart from similar sporting accolades. Demonstrations during press events have shown the toaster at work, toasting the pastries live on-stage.
This bowl game marks the first official matchup between Iowa State and Miami, both of which have made appearances at this event under different titles. Historically, the Pop-Tarts Bowl has evolved through several names, and traditionalists may recall its origins as the Blockbuster Bowl back in 1990. The Hurricanes have participated six times previously, with their last appearance being the 2020 Cheez-It Bowl. On the other hand, the Cyclones are entering the bowl game seeking redemption, as they stand at 0-2 after past disappointments.
On the field, the stakes are high. The Cyclones have set program records this season with ten wins under head coach Matt Campbell. The team is eyeing the prospect of making history by winning 11 games for the first time ever. That motivation entwines with the sheer fun of the event, as players are likely driven by the desire to showcase their skills, boost player development, and contribute to the program's legacy.
Meanwhile, Miami arrives at the Pop-Tarts Bowl as strong contenders, led by quarterback Cam Ward, who has been instrumental for the Hurricanes this season. With 36 touchdown passes to his name, Ward poses the biggest challenge the Cyclones have faced this season. If Iowa State aims to emerge victorious, they’ll need to find strategies to neutralize his impact on the game. The Cyclones' defense will be put to the test, and their ability to pressure Ward could prove decisive.
Throughout the season, Iowa State’s offensive line has shown resilience, affording quarterback Rocco Becht ample protection, allowing him to make plays. Their ability to provide time for Becht will be pivotal as they face Miami’s explosive offense. Third downs are another aspect where Iowa State must improve, as Miami leads the nation with a conversion rate exceeding 56%. This is where the talents of players like receivers Jayden Higgins and Jaylin Noel can potentially decide the outcome of the matchup.
Fans and teams alike are excited about the unique quirks of this contest, promising not only nail-biting action but unforgettable entertainment. While the game’s outcome may influence bowl rankings, it is the whimsical elements—the giant edible mascots and the functioning trophy—that have created this event’s quirky charm. It is set to be more than just a game; it’s poised to be the joyful celebration of college football bowl season.
So, as kickoff approaches, all eyes will be on the Pop-Tarts Bowl, with fans eagerly waiting to see which flavor mascot will make its final ascent to mouth heaven!
