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Real Estate
19 February 2025

Investors Turn To Suburban Areas Amid Rising Prices

Shifting investments toward suburban real estate emerges as demand for affordable options grows, reshaping Vietnam's property market.

Real estate investment is undergoing significant changes as investors increasingly turn their attention from urban centers to suburban areas. This trend is largely driven by skyrocketing property prices and the search for more affordable opportunities.

With property prices rising sharply, particularly within Hanoi and Ho Chi Minh City, many investors are facing challenges. According to recent reports, prices for individual houses within developments have surged between 30% to 70% compared to 2023, placing pressure on potential investors seeking viable options. Given these conditions, the search for more reasonably priced real estate investments is gaining traction.

Hanoi's market is particularly fierce, with properties near key transport hubs such as Beltway 3 and Beltway 4 reaching new price peaks. For example, properties such as Geleximco Le Trong Tan are priced between 150.5 to 276 million VND per square meter, reflecting the intense competition for real estate within the metropolitan area.

Fuelling this suburban shift is the acknowledgment from real estate analysts, including Pham Ton Quyen, Deputy General Director at Grand M Real Estate Consulting and Development. He notes, "Investors need to evaluate the transportation infrastructure and urbanization speeds of these areas closely. The suburban regions around Hanoi are becoming alluring destinations due to their rapid growth potential and reasonable pricing."

Evidence of this migrating trend is noted not only within the Greater Hanoi area but also extends to places like Hai Phong, Bac Ninh, Hung Yen, and Quang Ninh, which are witnessing significant infrastructural developments and burgeoning industrial sectors.

“It’s not just about finding cheaper properties—it's about tapping unexplored potential,” shares Nguyen Huong Giang, a long-term investor. She emphasizes her successful transition to suburban investing, reaping significant returns compared to her experiences within Hanoi’s competitive market.

The changing tides of investor focus are backed by data from the Vietnam Real Estate Brokerage Association (VARS), which indicates over 60% of surveyed investors are now directing funds toward suburban regions, emphasizing factors like quality regulations and infrastructure investment.

With the government's focus on developing urban satellite areas, it aims to alleviate population stress and infrastructure demands from central cities. Investments poured toward major transportation projects—like the upcoming metro lines and highway systems—facilitate movement and connectivity between suburban localities and the heart of the cities, enhancing the appeal of these areas.

The growth outlook is positive; some suburban areas, particularly near Ho Chi Minh City, have reported astounding real estate price increases between 10% to 15%. Locations near Hanoi such as Dong Anh and Gia Lam have experienced similar escalations, with some suburbs seeing property values increase by 15% to 20%.

Nguyen Van Dinh, President of VARS, predicts this trend will strengthen, recognizing the suburbs not just as cost-effective alternatives, but as thriving environments for sustainable investment strategies. He remarks, “Even with project approvals and high regulation standards, investors need to approach suburban investments with careful consideration of environmental limitations and regional market drivers.”

Overall, recent trends are reshaping Vietnam’s real estate investment strategies. Investors are finding value by exploring previously overlooked suburban territories, aligning their investment principles with the new realities of rising urban pressures and economic demand for accessible housing.

Looking toward the future, the emergence of comprehensive urban centers and integrated markets continues to redefine the significance of suburban landscapes. This transformation reveals the remarkable potential of blending recreational areas, living spaces, and efficient commercial hubs, effectively nurturing the investor's movement away from classic urban over-reliance.

The move toward suburban investment is remembered as not just strategic but also responsive to the changing lives and livelihoods of society. With these developments, the real estate narrative is expected to evolve, welcoming new opportunities and challenges for both investors and prospective homeowners alike.

The increasing interest at suburban real estate levels is akin to modern pioneers rediscovering roots away from the crowded city life—a trend fueled by foresight, resilience, and the pursuit of secure financial footing.