International searches for tourism accommodations in Vietnam have seen remarkable growth, especially as global travel resumes following the pandemic. According to data from Google Destination Insights, the volume of international searches for Vietnamese tourism facilities surged between late November 2024 and the end of January 2025, increasing by 15-30% compared to the same timeframe last year. Most noteworthy, the momentum continued with searches spiking by approximately 30-45% during the first half of February 2025.
The most active markets searching for travel to Vietnam include the United States, Australia, India, Japan, South Korea, Singapore, the United Kingdom, Canada, Germany, and Malaysia. These countries represent key regions for Vietnam's tourism industry, spanning North East Asia, South East Asia, Europe, and North America.
A substantial observation during this period is the strong search interest from Australia and India, which rank second and third, respectively, showcasing both countries' potential for increased tourism to Vietnam. Major cities attracting international tourists include Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Dalat, Phan Thiet, Hue, and Vung Tau, all of which offer diverse attractions ranging from natural beauty to cultural richness.
The National Tourism Administration of Vietnam reported, "Vietnam is becoming increasingly attractive on the world tourism map due to its open visa policy, rich tourism resources, and prominent brand." This enhances the country’s reputation as it recovers from the pandemic downturn.
The surge, documented through Google’s tools, indicates higher levels of interest, coinciding with the significant recovery of Vietnam’s tourism sector, which welcomed nearly 2.1 million international visitors alone in January 2025—a staggering 36.9% increase compared to January 2024. This figure marks the highest number of arrivals recorded since the pandemic, surpassing the pre-COVID peak from January 2020, demonstrating the effective promotional efforts and policies of the Vietnamese tourism sector.
Significantly, the renewed interest from international travelers aligns with Vietnam's revamped visa policies and enhanced marketing strategies, contributing to its constructive positioning on the global travel map. The aspect of having flexible visa policies has not gone unnoticed, fostering greater ease of access to one of Southeast Asia's most vibrant travel destinations.
This noteworthy growth signals positive outcomes for Vietnam's tourism recovery, showcasing how international demand is rebounding. Industry experts project even greater growth potential if marketing and service delivery continue to evolve with travelers' changing preferences and expectations.
All indicators suggest Vietnam is successfully reestablishing itself as a top choice for international tourism, aligning well with the global trend toward more adventurous and culturally immersive experiences. The diverse tourism offerings coupled with exemplary service standards promise to captivate international visitors as they seek out new travel experiences.
With the continuous rise of international tourism searches, it appears Vietnam is firmly on the path to becoming one of the premier travel destinations of the post-pandemic era. This revitalization not only reflects the efforts of the tourism board but also serves as a reminder of the resilience and appeal of Vietnam’s rich heritage and vibrant landscapes.