Interactive Advertising Trends And Innovations Are Under The Spotlight At CSTB.PRO.MEDIA 2025 Forum
Event To Showcase Groundbreaking Audience Measurement Technologies And Tools
On February 25, 2025, Moscow will host the CSTB.PRO.MEDIA 2025 forum, featuring the session titled “Trends of Interactive Advertising. Evolution of Tools.” This session promises to introduce innovative technologies aimed at effectively measuring and segmenting audiences, which are increasingly pivotal for modern advertising strategies.
Scheduled to held from 16:00 to 18:00 at LOFT HALL on Lenin Sloboda Street, the forum is organized under the support of respected industry organizations including AKAR and AIRR. One notable highlight will be the presentation by Victoria Radetskaya, Commercial Director of Digital Alliance, who will discuss the company’s cutting-edge Smart TV Audio Watermarking technology. “We are excited to present our unique technology for audience measurement,” Radetskaya remarked, emphasizing the importance of this breakthrough for comprehending audience behaviors.
Another key speaker, Ilya Karepin, who heads the Products and Innovations Department at NSC, will introduce his insights on using artificial intelligence and machine learning to segment digital audiences more effectively. “AI and machine learning will change how we segment audiences,” Karepin stated, indicating the transformative potential of these technologies.
With the rise of digital platforms, the necessity for accurate audience insights has never been more urgent. Traditional marketing methods are rapidly being supplemented—or even replaced—by innovative solutions aimed at leveraging technology to their full advantage. The presentations at this session are expected to provide attendees with valuable insights on the latest tools and trends shaping the interactive advertising environment.
Organizers believe this event will set the stage for fruitful discussions and networking, fostering collaboration among industry professionals. The collaboration with Everest, recognized as a leading sales house, is also anticipated to add significant value to the proceedings.
With these innovations and tools, companies can expect enhanced capabilities to tailor their advertising efforts, ensuring they are more effective and respond to the ever-evolving demands of the market. This forum not only offers key insights but also highlights the importance of embracing technology to navigate the future of advertising.