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04 December 2024

Intel Drives Into GPU Market With New Battlemage Graphics Cards

New Arc B580 and B570 promise performance at competitive prices to challenge AMD and NVIDIA

Intel has officially unveiled its new lineup of graphics cards featuring the Xe2 Battlemage architecture, with the Arc B580 and Arc B570 set to make waves in the gaming community. Priced at $249 and $219 respectively, these cards aim to provide strong performance at competitive price points, targeting budget-conscious gamers seeking capable graphics solutions.

The Arc B580, slotted for release on December 13, boasts 12GB of GDDR6 memory and aims to outperform the NVIDIA RTX 4060 by approximately 10% under optimal conditions. This is based on Intel's internal benchmarks when paired with the high-end Intel Core i9-14900K processor. Gamers can expect to hit 60 frames per second (FPS) or more on AAA titles like Cyberpunk 2077 and The Witcher 3 at 1440p resolution with ultra settings. Meanwhile, its sibling, the Arc B570, will hit the market on January 16 and is positioned as the more budget-friendly option with 10GB of GDDR6 memory.

Both GPUs utilize Intel's BMG-G21 system-on-chip (SoC) architecture, significantly different from previous generations. Where the first-gen cards were often criticized for their limited performance, the Battlemage line is equipped with enhancements like 20 Xe2 cores for the B580 and 18 for the B570, along with improvements to power consumption and efficiency. The B580 has been reported to reach impressive memory bandwidth—up to 456GB/s, thanks to its 192-bit memory bus, which is advantageous for high-bandwidth gaming scenarios.

The Battlemage architecture itself is not just focused on raw power. Intel highlights improved efficiency, claiming a 70% boost in performance per core compared to its predecessor, and 50% more power efficiency overall. These metrics indicate significant strides for Intel’s graphics division, especially as the company attempts to establish itself amid dominance from NVIDIA and AMD.

While high specs and performance numbers are enticing, the competitive nature of the graphics card market brings uncertainty. Market analysts point out Intel's aggressive pricing might not provide sufficient armor against potential rapid price corrections from rivals like NVIDIA and AMD, especially with upcoming launches like AMD’s RX 8000 series and NVIDIA’s RTX 5000 series.

Gamers will appreciate the added per-core performance, but it remains unclear how well these cards will handle memory constraints. By comparison, Intel's previous generation card, the A750, could be purchased for as low as $180, and the latest releases promise performance averages of up to 24% faster than the A750, with specifics varying significantly from game to game.

Given the tech crowd's attention to value, Intel is relying heavily on the economic angle. Gamers have often found themselves weighing the performance-to-cost ratio, and Intel seems to position the B580 as offering superior performance-per-dollar compared to NVIDIA’s underwhelming RTX 4060.

Of course, every card has its own set of benchmark games where it performs best. For example, even though Intel's metrics show the B580 edging out the RTX 4060 on some fronts, the latter still manages to come out on top in games like Starfield, Gears 5, and some Assassin’s Creed titles. Overall, Intel's latest offerings have yet to achieve widespread acclaim from reviewers, as has been the case with its predecessors, but there's hope this generation will be different.

On the performance upgrade front, the GPUs also include enhanced support for Intel's Xe Super Sampling (XeSS), intended as Intel's direct competitor to NVIDIA's DLSS and AMD's FidelityFX Super Resolution (FSR). The XeSS incorporates frame generation, allowing smoother gameplay by creating interpolated frames. This should significantly impact gamers' experience, particularly during action-packed sequences.

Intel is also determined to support the gaming community with its XeSS technology, which has now expanded to include several games. Notable upcoming titles benefiting from these modifications include Dying Light 2, Assassin’s Creed Shadows, and the highly anticipated F1 24.

Power requirements have also been optimized. The B580 has a total board power (TDP) of 190W, compared to the 150W of the B570, giving it the edge when striving for peak performance. Users will need to connect both GPUs using single 8-pin connectors, which should help with integration but could also limit some system configurations.

Intel's dual-fan cooling design drastically changes the airflow dynamics of the B580; it advertises itself as whisper-quiet under load, offering gaming experiences without distracting noise. The aesthetic appeal of the card, along with improved thermal performance, aims to make theirs more desirable for builds requiring efficient cooling solutions.

Despite Intel's efforts to make significant gains within the GPU market, there is still considerable skepticism around the long-term viability of its graphics division. Comments from former CEO Pat Gelsinger have hinted at possible cutbacks or restructuring of Intel's discrete graphics business. While the Battlemage series’ launch may represent hope for new beginnings, uncertainties loom large about whether Intel will remain committed to the dedicated GPU market.

With partners such as Acer, ASRock, and others lined up to release varieties of the B580 and B570, this could be make-or-break time for Intel's graphics ambitions. The ultimate test will be real-world benchmarks once these GPUs roll out to the market. Will they live up to the specifications, and will gamers embrace the Battlemage line?

Given all the factors at play—from aggressive pricing strategies to market competition—Intel’s position within the graphics card market holds promise, provided they capitalize on their technological advancements. Only time will reveal if these new Battlemage cards can carve out the niche Intel aims for, or if they will fade quietly amid stiff competition.

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