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Technology
11 April 2025

Instagram Launches Controversial Real-Time Location Feature

The new map tool raises privacy concerns among users while offering local business discovery.

Instagram has made headlines once again with the launch of its new interactive map feature, known as "Mapa" or "Mapa de amigos." This tool allows users to see the real-time locations of their followers, a move that has sparked both excitement and concern among its vast user base.

Accessible through the direct messages (MD) section of the app, the feature can be found by tapping a globe icon located near the "notes" section. Once activated, it displays a Google Maps-style interface where users can view the locations of their followers who have opted to share their whereabouts. However, there are stipulations: both users must follow each other, and both must enable the feature to see each other's locations. Additionally, Instagram requires permission to access the user's device location.

The map is not just a tool for tracking friends; it also serves as a local business finder. Users can explore nearby popular venues, such as restaurants and parks, that have been tagged with relevant hashtags. For example, searching for #pizza will reveal nearby eateries that have shared posts using that tag. This feature enhances the social aspect of the app, encouraging users to discover and engage with their local communities.

Despite the potential benefits, the introduction of the map has raised significant privacy concerns. Many users are apprehensive about sharing their exact locations in real time with followers, especially those they may not know well. Critics argue that this feature could lead to unwanted attention or even stalking, dubbing it a potential tool for "espionage". Instagram has responded to these concerns by clarifying that the location-sharing option is not mandatory and can be customized. Users can choose to share their location with all followers, just their "mejores amigos," or specific accounts.

For those who wish to maintain their privacy, Instagram provides several options to disable the location-sharing feature. Users can enable the "modo invisible" within the map settings, allowing them to hide their location temporarily. They can also revoke Instagram's access to their location entirely through their device settings, ensuring that the app cannot track them unless they choose to change this setting.

Instructions for disabling the feature vary slightly between iPhone and Android users. On both platforms, users can navigate to Settings, select Privacy and Security, then Location Services, and finally choose Instagram to set it to "Never." Alternatively, users can stop sharing their location in individual chats by clicking "Dejar de compartir ubicación." Another method involves accessing the map within the app, clicking on the gear icon, and toggling the "Modo invisible" option.

The update, which was first announced back in August 2024, underwent initial testing with a limited user base before rolling out to a broader audience. The aim was to replicate the real-time location-sharing feature popularized by Snapchat, a platform that has successfully integrated similar functionalities since its rise in popularity in the late 2010s.

As users adapt to this new feature, they are encouraged to consider their privacy settings and whom they allow to view their locations. The "Mapa de amigos" option is designed to be visible only to trusted individuals, and users can limit access to their location for specific time frames—three hours, 24 hours, or indefinitely. However, it’s crucial to remember that this feature only works if location services are enabled each time the user logs into their account.

In the age of digital connectivity, features like these can enhance social interactions but also pose risks to personal safety. As Instagram continues to innovate, users must remain vigilant about their privacy and how they engage with these new tools. The conversation surrounding location sharing is likely to evolve as more users experience the implications of this feature.

Ultimately, Instagram's new map functionality represents a significant step in social media evolution, pushing the boundaries of how users connect and interact with one another. While it offers exciting opportunities for engagement and discovery, it also serves as a reminder of the importance of privacy in an increasingly interconnected world.