Instagram is testing a feature that lets users control who can see their liked Reels. This change comes on the heels of user discomfort regarding the visibility of profile pictures appearing next to liked Reels, making what was once a private action feel more public. In response, Instagram is rolling out options that allow users to set their privacy preferences regarding liked content.
Users will have four settings to choose from: everyone can see their liked Reels, only followers can view them, close friends can have access, or total privacy can be maintained where no one sees the likes. This update is part of Instagram's broader effort to enhance user privacy and control over personal data.
As reported by Instagram insider Alessandro Paluzzi, a leaked screenshot shared on X (formerly Twitter) showcased these upcoming options, indicating a significant shift in how users can manage their interactions on the platform. This feature aims to address the growing concerns about privacy and the implications of having one’s profile visible to others when they like a Reel.
For many, liking a Reel was once a casual, private action, but the introduction of visible profile pictures has made it feel more like a public declaration. Users have expressed discomfort, as this change exposes personal preferences in real-time, leading to concerns about how their likes may be perceived by others. The thought of one’s profile being displayed next to a liked video can feel intrusive, prompting Instagram to take action.
Instagram's move to implement these privacy controls comes amid a wider trend in the tech industry where user privacy has become a focal point. Recent years have seen a surge in state-level data privacy laws in the United States, with the number of such laws now reaching 20. These laws have introduced heightened requirements on data processing activities, particularly concerning sensitive information and personal data of minors.
The House Committee on Energy and Commerce has also been active in considering new comprehensive federal data privacy legislation. On March 27, 2025, the committee issued a request for information (RFI) to gather insights as it shapes potential new regulations. The deadline for responses to this RFI is April 7, 2025, indicating a push towards more robust data privacy measures at the federal level.
The recent focus on data privacy reflects a growing recognition of the risks associated with data processing, especially as businesses engage in practices like targeted advertising and profiling individuals based on their personal data. The patchwork of state laws has led to confusion among consumers and businesses alike, complicating compliance efforts.
States have adopted two primary models of consent regarding data privacy: opt-in and opt-out. The opt-in model requires explicit consent from users before their data can be collected or processed, prioritizing user control and transparency. Conversely, the opt-out model allows businesses to collect data by default, requiring users to take action if they wish to prevent their data from being used.
While the opt-in approach gives consumers more upfront control, it can create challenges for businesses that rely heavily on data for their operations. The opt-out model, on the other hand, can lead to what some call "consent fatigue," where users may overlook or hastily accept terms without fully understanding them.
As part of the ongoing dialogue surrounding privacy, the RFI from Congress's Privacy Working Group aims to address various aspects of data security, including potential exemptions under HIPAA and the responsibilities of businesses to protect Americans' personal information. Discussions around how federal regulations can complement state artificial intelligence requirements are also on the table.
Despite the push for comprehensive legislation, the current landscape remains fragmented. For example, some states like California, Colorado, and Connecticut require businesses to honor universal opt-out mechanisms, such as Global Privacy Control, which simplifies the process for consumers wishing to opt out of data sales and targeted advertising. In contrast, states like Utah and Iowa have adopted a more lenient stance, allowing businesses to process sensitive data without explicit opt-in consent, provided they offer consumers notice and an opportunity to opt out.
The inconsistency across states not only complicates compliance for businesses but also erodes consumer trust. A user in California may assume that their privacy rights are uniform across the country, only to discover that different states operate under varying rules. This confusion underscores the need for cohesive and clear privacy regulations.
Moreover, businesses face mounting challenges in navigating this patchwork of laws. They must tailor their data practices to comply with the specific requirements of each state, which often involves significant investments in legal advice, technology, and employee training. This operational burden can be particularly taxing for companies that operate in multiple states.
As the conversation around data privacy continues to evolve, the upcoming changes from Instagram reflect a broader movement towards giving users more control over their digital interactions. With the new feature allowing users to choose who can see their liked Reels, Instagram aims to create a more comfortable environment where users can engage with content without fear of judgment or unwanted exposure.
Ultimately, the intersection of social media and privacy regulations is a complex issue that requires ongoing dialogue and adaptation. As users become more aware of their digital footprints, platforms like Instagram must continue to innovate and provide the tools necessary for individuals to manage their online presence effectively.
In conclusion, the developments in Instagram's privacy settings and the legislative efforts at the federal level highlight the critical importance of data privacy in today's digital landscape. Users are increasingly demanding control over their personal information, and it is essential for both platforms and lawmakers to respond to these evolving expectations.
