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Technology
18 August 2024

Instagram Experiments With New Rectangular Profile Grid

The platform is testing updates to its profile layout, shifting focus from squares to more accommodating rectangular images

Instagram is shaking things up with its latest experimentation: the platform is testing a new rectangular layout for profile grids instead of the familiar square images users have grown accustomed to. Adam Mosseri, the head of Instagram, shared this update through his Instagram story.

This shift aims to adapt to the trend of vertical images, as most uploads to Instagram currently adhere to vertical formats like the 4:5 ratio for photos and 9:16 for videos. Mosseri noted the earlier square grid was developed when Instagram initially allowed only square uploads, but today's content often doesn't fit well within those confines.

The new layout, featuring rectangular images, might not feel entirely foreign as users can already see rectangular grids when viewing the video tab on their profiles. A screenshot from a user on Threads indicates the experimental profiles mirror the video's layout, integrating both photo and video posts.

Instagram has confirmed this trial is limited to a select group of users, as the team seeks feedback before the potential broader rollout. According to representatives from Instagram, the feedback collected will significantly influence whether this new grid design makes it to the general public.

This initiative isn't entirely new; Instagram has been developing this change since at least 2022. Reverse engineer Alessandro Paluzzi first unveiled insights about the rectangular grid layout two years ago, indicating the platform's long-term interest.

Despite the excitement surrounding the change, user reactions have been mixed. Mosseri responded to concerns during his "Ask Me Anything" session, where some users pleaded for Instagram to retain its classic square layout, raising questions about the community's readiness for such alterations.

Instagram's evolution over the years has been dictated by user preferences and trends within digital photography. The social media platform has previously adapted by implementing portrait and landscapes orientations for uploads back in 2015, yet the profile grid has remained unaltered, prompting the current experiment.

Feedback from users during this testing phase will shed light on whether the new design will resonate with the Instagram community. Catching the eye of both casual users and professional photographers, this modernization seeks to match advances not only in technology but also shifts within the arts.

Moving away from the traditional square could signify Instagram's adaptation to the increasing popularity of mobile photography, as smartphone cameras continue to evolve. With many users capturing and sharing content through their devices, this streamlined grid may provide more creative flexibility.

By potentially opening up their profiles to showcase gallery-style arrangements of vertical photos and videos, Instagram is attempting to stay relevant and user-friendly. This effort points to the platform's acknowledgment of changing content consumption habits.

Whether users will embrace this new layout or call for the return of squares remains to be seen as the test group experiences this change firsthand. The Instagram community anticipates updates and official feedback on these new trials as it awaits their reaction to the grid's potential transformation.

This exploration by Instagram is more than just aesthetic updates; it's about reshaping social media interaction to facilitate user creativity and expression. For now, users can check their video tabs for glimpses of what the rectangular profile grid might look like.

Overall, this move reflects Instagram's desire to advance and evolve with the photographic trends of today. With so many changes happening, it promises to keep users intrigued about what's next for this ever-adapting platform.

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