Today : Jul 09, 2025
Technology
21 April 2025

Instagram And WhatsApp Introduce New Privacy Features

New tools enhance user privacy and social interactions on popular platforms.

Instagram has launched a new feature called Friend Map, allowing users to see the real-time locations of their friends and followers. This innovative tool aims to enhance social interactions and facilitate in-person meetings by displaying friends' locations on an interactive map. According to Instagram, Friend Map is designed to surpass existing location-sharing services like Snapchat's Snap Map and Apple's Find My.

The primary function of Friend Map is to simplify the process of meeting up with friends. With this feature, users can track their friends' locations, making it easier to coordinate gatherings. The system operates on a real-time location-sharing basis, updating users' locations whenever they access the app. However, it is important to note that the location displayed is not a live feed but rather the last known location at the time of using Instagram.

Friend Map is also intended to foster digital social interactions, particularly among users who frequently communicate through Direct Messages. The feature allows users to send notes directly on the map, sharing insights about activities or events happening at specific locations. This capability enriches the social experience on Instagram, making it more interactive than ever before.

Currently, Friend Map is in a limited testing phase, with plans for a gradual rollout across various regions. Users eager to try out this feature will need to keep an eye on updates from Instagram, as it becomes available. Notably, Friend Map is designed with user privacy in mind, ensuring that locations are not publicly accessible without the user's consent.

Despite its potential benefits, Friend Map does raise some privacy concerns. The possibility of location information being misused, such as stalking or unauthorized tracking, is a significant issue. To address these risks, Instagram has implemented privacy controls, including a 'Ghost Mode' that allows users to become invisible on the map. Users are encouraged to share their locations only with trusted friends to maintain their privacy.

In a parallel move to enhance user privacy, WhatsApp is developing a feature called Advanced Chat Privacy. This new functionality aims to prevent recipients from automatically saving photos and videos sent in chats. As reported by WABetaInfo, Advanced Chat Privacy will limit the automatic storage of media, ensuring that images and videos remain within the WhatsApp application and do not get saved to the recipient's gallery.

When activated, this feature will prevent media from being automatically stored on the recipient's device, although users will still have the option to save specific media manually. This adds an extra layer of protection against the unauthorized dissemination of content. Additionally, the feature will disable the ability to export the entire chat history for conversations where Advanced Chat Privacy is enabled.

WhatsApp's new privacy feature is set to be included in the upcoming beta version for Android, specifically version 2.25.10.14. Once implemented, it will function on a per-chat basis, with controls available in the chat settings. If one participant enables the feature, restrictions will apply to both users, even if the other has not explicitly turned it on. However, either participant can disable the feature at any time, which will trigger a notification to the other user.

The introduction of these features by both Instagram and WhatsApp reflects a growing trend in social media applications to prioritize user privacy and control over personal information. As users increasingly demand more robust privacy options, these platforms are responding with innovative solutions to enhance user experience while safeguarding personal data.

As of April 21, 2025, both Friend Map and Advanced Chat Privacy are in various stages of development and testing, with Instagram and WhatsApp aiming to roll out these features more widely in the near future. Users are encouraged to stay informed about updates and take advantage of the new tools designed to improve their social media interactions while maintaining their privacy.