The fifth season of Qui veut être mon associé? is currently captivating audiences on M6, with its latest episode airing on February 26, 2025, spotlighting ambitious entrepreneurs eager to secure funding and support for their innovative ventures.
Among the featured presenters was Claire Faÿ, who unveiled her creative project, BlinkBook. These unique coloring books entertain both children and adults, transforming hand-drawn images through application technology, turning them animated. Claire's energetic pitch aimed to secure 200,000 euros for 10% of her company, yet she left empty-handed as investors found the proposal lacking, reflecting the competitive nature of the show’s format which allows only 1 minute and 30 seconds for each pitch.
Also making headlines were Vincent and Pierre-Marin Fabry, siblings from Aveyron, who introduced Fertilaine, the first natural fertilizer made entirely from sheep's wool. Their heartfelt presentation struck chords with investors, leading to offers from latterly enamored jury members. "Jean Michel Karam expressed genuine enthusiasm for their story and product, which we were proud to present," said Vincent, noting their emotional connection to the business rooted, tragically, in the recent loss of their father.
Then, there was Clara Nentille, presenting her line of revolutionary sun protection products, known as Substance of Light. Focused on combating UV radiation, even from screens, Clara's pitch initially garnered attention due to its urban appeal. Though she invested considerable effort and research—partnering with CNRS—her product faced backlash for its high price and questionable claims from online critics. Investor Kelly Massol indicated the marketing fell short, noting, "Une crème devant son ordi... pas convaincu," and citing concerns about the effectiveness of comparing screen UV exposure to direct sunlight.
From innovation to sustainability, Pierre and Salomé Géraud showcased Super tout nu, the first supermarket sans packaging. Their e-commerce platform promises zero waste, but similarly, their propositions did not pique sufficient investor interest to secure funding. After eliciting laughter when asked to humorously disrobe to promote their concept, they exited without college funding but remained optimistic, stating, "Nous allons continuer de grandir et de nous développer."
Wrapping up the episode, the pitch by entrepreneurs Balthazar Théobald-Brosseau and Gaspard Adenot received acclaim. With their platform Club Legacyz, which offers merchandise created by athletes for fans—ranging from autographed items to unique memorabilia—the duo's approach excited jurors. With endorsements from high-profile figures like Olympic champions Teddy Riner and Raphaël Varane, they successfully managed to captivate both investors and viewers alike. Julian Jacob remarked, "Ils ont les pieds sur terre, ça se voit; ils sont aussi touchants, c’est un joli binôme,” recognizing the synergy between the founders.
The diversity and depth of this episode of Qui veut être mon associé? not only highlighted the creative entrepreneurial spirit but also showcased the increasingly competitive nature of investment pitches on the show. Each entrepreneur, irrespective of their success or setbacks, brought forward important conversations on sustainability, innovation, and the real-world challenges they face.