iNKODE Entertainment is rising to claim its spot as a formidable entity in the global entertainment landscape, showcasing an ambitious vision and aggressive growth strategies. Established just two years ago in May 2023 by K-pop icon Jaejoong Kim and his partner, CEO No Eun-sang, the company has made significant strides, culminating in a recent investment agreement valued at 120 billion KRW ($90 million) with high-profile investors including StimVentures, CJ Investment, SL Investment, and Mirae Asset Venture Investment.
Reflecting on the remarkable journey, CEO No Eun-sang expressed his confidence in the company’s trajectory. "Through acquiring competitive IP that can resonate in the global market, we will become a value-oriented entertainment company leading the future," he stated, emphasizing the strategic direction the company intends to pursue in the competitive entertainment sector.
In under two years, iNKODE Entertainment has not only successfully secured hefty funding but has also positioned itself to lead the new wave of K-pop and K-culture on a global scale. An integral part of this strategy is the breakout girl group SAY MY NAME, which debuted in October 2024. Under Jaejoong’s artistic guidance, the group has enjoyed exceptional initial success, demonstrating a staggering growth rate of five times in recent months alone. Come April 2025, SAY MY NAME is set to further captivate their growing fanbase with solo fan meetings in Japan and performances in Hong Kong, solidifying their reputation as one of the leading hot rookie girl groups in the industry.
Beyond music, iNKODE's ambitions extend to acting. The company is actively expanding its roster of talent, recently signing prominent actors Kim Min-jae and Lee Ji-hoon. This diversification demonstrates iNKODE’s commitment to establishing a comprehensive entertainment platform capable of catering to a wider audience. With a combination of K-pop artists and skilled actors, iNKODE aims to create a rich tapestry of entertainment offerings that transcends geographical boundaries.
Current talents under the iNKODE label include a dynamic lineup of actors such as Shin Soo-hang, Jung Si-hyun, Song Woo-joo, Seo Eun-woo, Oh Ji-yul, Song Ji-woo, and Jin Yu-chan. Their involvement not only reinforces iNKODE's capabilities in acting but also enriches the company's overall brand presence and marketability.
The strategic emphasis placed on building a strong, competitive portfolio of intellectual property (IP) is paramount for iNKODE Entertainment as it looks to cement its status in the entertainment world. By continuously nurturing K-pop artists through its established group development system and expanding its K-content business, the company is well on its way to becoming a global powerhouse in entertainment.
This ambitious strategy underscores a burgeoning narrative that has captivated not only the business sector but also fans worldwide who are eager to see what innovative projects iNKODE will unveil next. With the entertainment landscape constantly evolving, iNKODE Entertainment remains poised to lead the charge into a promising future.
As the industry watches with keen interest, CEO No Eun-sang’s plans to continually innovate and expand will determine the future trajectory of iNKODE Entertainment in the years to come. From K-pop girl groups to multi-talented actors, the collective efforts of iNKODE’s talented individuals and visionary leadership are setting the stage for a new era in entertainment.