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25 December 2024

India Elevates Its Global Export Strategies Amidst Trade Shifts

With rising demand for solar and adaptive agriculture policies, India positions itself for growth.

India has recently witnessed remarkable growth in its solar photovoltaic (PV) exports, with officials announcing over eightfold increases attributed to rising global demand and supportive policies aimed at boosting solar energy production. This surge reflects India's growing prominence as a significant player within the global solar market.

According to The Economic Times, India imported $7 billion worth of solar equipment, of which 62.6% originated from China. Despite this, domestic production capabilities continue to expand, setting the stage for future competitiveness.

Simultaneously, amid rising expectations of higher tariffs on Chinese products, Indian exporters are actively engaging with the government to explore opportunities across various sectors, including textiles, leather, chemicals, electronics, auto parts, and toys. Israr Ahmed, vice-president of the Federation of Indian Export Organisations (FIEO), emphasized, "These are sectors where we have built capacity and where we are competitive. We should be ready to take advantage of the opportunity if it arises.”

The looming tariffs, primarily driven by U.S. political pressures aimed at reducing dependency on China, have prompted American businesses to look for alternative suppliers. Ahmed pointed out the potential of the toy sector, which alone could yield $1 billion opportunities within the U.S. market over the coming years.

Export figures indicate strong potential; for example, during FY24, India's electronics exports to the United States reached over $11 billion, with textiles and apparel following closely at $7.5 billion. The FIEO has identified five key sectors, including apparel and organic chemicals, as ripe for immediate export enhancement as India looks to pivot its trade strategies.

Further, there are substantial challenges for Indian exporters, particularly concerning financial liquidity. The FIEO advocates for more funding under the Market Access Initiative (MAI) scheme. Ahmed highlighted the need for aggressive marketing efforts to improve Indian product visibility among U.S. buyers, stating, "We have to increase our presence..."

Turning to agriculture, India is redefining its export policy as it seeks to adapt to shifting demand patterns. The current Agricultural Export Policy (AEP) is set for revision, prompted by the need to boost the competitiveness of Indian agricultural products and respond to changing market demands.

Based on insider feedback, the review process will initiate consultations with the agriculture ministry, as officials aim to align their export goals with the realities of modern trade landscapes. Over recent years, India has ranked as the world's eighth-largest agricultural exporter, even amid declines attributed to domestic bans on wheat and non-basmati rice intended to stabilize local prices and food security.

Data confirms this trend; India’s agricultural exports fell from $51.12 billion to $48.77 billion and reflect the broader tension between maintaining domestic food security and enhancing export capabilities. Despite these challenges, officials predict the demand for value-added agricultural products, especially organic produce, is on the rise.

The government aims to bolster agricultural exports by promoting processed food targeting newer markets globally. This includes embracing opportunities across regions such as Latin America and Scandinavia. Experts also highlight the importance of infrastructure improvements to support the ambitious export targets proposed for Indian agricultural goods, particularly the emphasis on processed foods.

Notably, Vijay Kumar Setia, director of Chaman Lal Setia Exports Ltd, stated, "The government should... help farmers receive...better prices for their produce..." Such voices reflect the urgency within the agriculture sector to adapt swiftly to both international expectations and local needs.

India’s agricultural policy revision also faces recommendations to evaluate practices surrounding raw material taxes and export regulations to benefit growers and stabilize supply chains. Notably, Ramesh Chandra Lahoti, president of the Federation of Karnataka Chambers of Commerce and Industry, expressed concerns over the current system’s ability to protect farmers' interests amid market fluctuations.

Overall, India's focused approach toward its agricultural export policy, coupled with strategic initiatives to strengthen competitive sectors, presents significant opportunities for enhancing its global market share. Despite recent setbacks, the pathways carved out by government and industry collaborations suggest potential for enhanced visibility and increased trade with traditional and emergent markets alike.

By prioritizing innovation and stakeholder collaboration within these strategies, India is setting itself up to navigate the global export market effectively, leveraging its strengths against the backdrop of changing international trade dynamics.

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