Hyundai Motor Company has launched an exciting exhibition called 'Youth Adventure' in collaboration with the popular animated series 'Catch! Teenieping'. The event is taking place at Hyundai Motorstudio Goyang from May 1 to June 1, 2025, and aims to engage children in imaginative and creative experiences.
'Catch! Teenieping', produced by SAMG Entertainment, has garnered immense popularity, amassing over 1.3 billion cumulative views across platforms like YouTube and OTT. The series' theatrical adaptation, released last year, attracted 1.24 million viewers, positioning it as the second highest-grossing K-animation film to date.
The 'Youth Adventure' exhibition is designed to support the imagination and potential of young audiences by providing a blend of interactive experiences that span both online and offline environments. At the core of the exhibition is a Spin-Off film screening that features Teenieping characters racing in Hyundai's Ioniq 5. This film, titled 'Sparkling Friendship Racing: The Birth of Racer Hachuping and Kkangchongping', showcases the characters in an engaging narrative that children can relate to.
As part of the exhibition, a Garage Zone is available where children can interact with car models from the Spin-Off film. Here, they can customize vehicles and take memorable photographs with Teenieping character models. The exhibition also includes an Arcade Zone, providing a virtual experience where children can drive Hyundai cars in a simulated environment.
Additionally, the exhibition leverages the metaverse platform 'Roblox', allowing participants to meet Teenieping-exclusive car characters. For those who enjoy gaming, the racing games 'Asphalt Legends Unite' and 'KartRider Rush+' will feature the Ioniq 5 N and Instaroid, offering thrilling experiences in a cyber world.
In terms of merchandise, a special collection titled 'Catch! Teenieping x Hyundai Kids Collection' will be available, featuring ten types of products such as key rings, air fresheners, and car cushion sets. This collection is designed to appeal to fans of the show and provide them with tangible memorabilia.
Moreover, six winning entries from the '9th Hyundai Kids Motor Show' drawing contest will be displayed as kinetic models, allowing children to see their artwork come to life. The exhibition also marks the return of the 'Kids Ground', a popular Children's Day program held at Hyundai Motorstudio Goyang for the past three years, which promises to offer even more special experiences with Teenieping this year.
From May 4 to May 5, 2025, various interactive programs will be organized, including the 'STEMP Mission', where children can solve challenges by following hidden clues. Additionally, there will be a parade featuring Teenieping characters, along with opportunities for photo sessions. On Children's Day, a special Sing-Along concert with Teenieping is set to captivate young audiences.
Jiseong Won, Executive Vice President of Hyundai Motor's Brand Marketing Division, expressed his hopes for the exhibition, stating, "We aim for families to create joyful memories through this exhibition at Hyundai Motorstudio Goyang during Family Month. I hope this experience becomes a warm memory of childhood for children and a moment for adults to reminisce about their forgotten childhood dreams."
The 'Youth Adventure' exhibition not only highlights the collaboration between Hyundai Motor Company and the beloved Teenieping franchise but also emphasizes the importance of fostering creativity and imagination in children. By integrating interactive elements with popular culture, Hyundai aims to create an engaging environment that resonates with both children and their families.
As the exhibition continues through June 1, 2025, families are encouraged to visit and partake in the various activities designed to inspire and entertain young minds. The blend of entertainment, creativity, and automotive innovation promises to leave a lasting impression on all who attend.
