Hyundai Motor Company has officially launched its 'Forest Run 2025' campaign, a significant initiative that combines running with tree planting, as part of its commitment to environmental sustainability. Announced on April 16, 2025, this campaign marks the 10th anniversary of the previously known 'Longest Run' initiative, which has seen a remarkable participation of about 250,000 individuals and resulted in the donation of over 25,850 trees since its inception in 2016.
This year, Hyundai has revamped the event, rebranding it as 'Forest Run' and introducing a new donation model that encourages each participant to contribute by planting one tree. The slogan for this year's campaign is "Forest Run: Running Together to Plant Trees," which encapsulates the spirit of community involvement and environmental stewardship.
Hyundai plans to gather 5,000 participants for this year's event, with each runner contributing to the planting of a total of 5,000 trees. This initiative not only aims to enhance environmental awareness but also seeks to engage the community in sustainable practices through a fun and interactive platform.
Registration for the 'Forest Run 2025' is set to open from April 18 to April 23, 2025, via the official Hyundai Motor website. Participants can sign up on the dedicated 'Forest Run' page, which will provide more details about the event and its objectives.
As part of its promotional efforts, Hyundai has released an online film introducing a new mascot named 'Grew,' a character designed to symbolize growth and the environment. The name 'Grew' is derived from the Korean word used to count trees, aligning perfectly with the campaign's focus on tree planting.
The highlight of the campaign will be the 'Final Run,' scheduled for May 17, 2025, at Yeouido Park in Seoul. This event will feature a 10-kilometer course that starts at Yeouido Park, passes over the Seogang Bridge, and returns to the starting point. Participants can look forward to various activities and partner booths showcasing Hyundai's mobility solutions, including the IONIQ Forest exhibition and the ROBO restaurant.
A Hyundai Motor official emphasized the significance of the 'Forest Run' initiative, stating, "Forest Run is a campaign that goes beyond a simple sports event and creates a sustainable future with customers. Through participation, anyone can easily participate in eco-friendly practices." This statement underscores Hyundai's commitment to fostering a culture of sustainability and community engagement.
Hyundai's efforts in environmental sustainability are not new. The company has been actively involved in various eco-friendly initiatives over the years, and 'Forest Run' is a testament to its ongoing dedication to making a positive impact on the environment. By combining physical activity with environmental action, Hyundai is encouraging individuals to take part in meaningful change while also promoting health and wellness.
As the world grapples with the challenges of climate change and environmental degradation, initiatives like 'Forest Run' play a crucial role in raising awareness and inspiring action. Hyundai's innovative approach to blending running with tree planting not only motivates participants to engage in physical activity but also contributes to the global effort of increasing green spaces and combating deforestation.
With the upcoming 'Forest Run 2025,' Hyundai Motor Company invites everyone to join in this unique opportunity to run for a cause. As the campaign unfolds, it promises to be an event that not only celebrates fitness but also emphasizes the importance of taking care of our planet.
In conclusion, 'Forest Run 2025' stands as a beacon of hope and action in the fight for environmental sustainability. As participants lace up their running shoes and prepare to hit the ground running, they will also be planting seeds—both literally and figuratively—for a greener future.
