Hyundai Motor India Limited (HMIL) has announced the 2025 edition of its 'Hyundai Always Around' campaign, a nationwide customer outreach program aimed at enhancing the ownership experience for vehicle owners across India. Launched on March 20, 2025, the initiative seeks to ensure that Hyundai customers receive reliable and hassle-free service solutions.
As part of this campaign, Hyundai plans to provide free vehicle check-ups and exclusive service discounts to strengthen its customer-first approach. Tarun Garg, the Whole-time Director & Chief Operating Officer of HMIL, emphasized the company's commitment to customer satisfaction, stating, "Hyundai Always Around has become a sought-after industry initiative that brings together its Sales, Service, and Pre-Owned Car offerings under one roof, close to customer locations."
To this end, skilled Hyundai technicians will conduct a complimentary 18-point vehicle check-up for customers. This thorough inspection includes tailored service recommendations to keep cars running efficiently. In addition to the check-ups, customers can take advantage of significant service discounts, including:
- 20% off on accessories
- 50% off on wheel alignment and balancing
- 30% off on interior and exterior cleaning
- 20% off on mechanical labor
- 10% off on anti-rust coating
- A free dry wash service
Beyond the servicing benefits, the campaign allows customers to evaluate their existing vehicles, participate in test drives of Hyundai models, and book new cars directly.
Alongside the 'Always Around' initiative, Hyundai is rolling out its Super Delight March offers, which offer buyers benefits of up to INR 55,000 that includes cash and exchange bonuses. Furthermore, there is an additional INR 5,000 scrappage bonus for customers looking to trade in their old vehicles. This promotion is valid until the end of March 2025.
The dual approach of enhancing service offerings while simultaneously promoting sales demonstrates Hyundai's strategic intent to maintain its competitive edge in the Indian automotive market. As competition in the automotive industry intensifies, initiatives like 'Hyundai Always Around' are essential for nurturing long-term relationships with customers, boosting loyalty, and ensuring repeat business.
With such efforts, Hyundai reaffirms its focus on exceptional customer experience, aligning with the expectations of modern car buyers who prioritize convenience and value for money. As the automotive landscape evolves, corporations must adapt to not just meet but exceed customer expectations to thrive.
