The Horeca Expoforum 2025 is transforming Turin's food and hospitality scene, uniting culinary arts and innovation under one roof. Scheduled to run from March 16 to March 18, this event presents unprecedented opportunities for industry professionals and enthusiasts alike. With over 200 brands showcased across more than 14,000 square meters, the expo is set to become the go-to hub for advancements and trends within the hotellerie, restaurant, and café sectors.
The official inauguration will take place on March 16 at 10:30 AM, at the Horeca Expoforum Arena located inside Pavilion 3 of Lingotto Fiere. According to Gábor Ganczer, the CEO of GL events Italia, "It will be a comprehensive experience, showcasing product innovations, cutting-edge technologies, and new habits within the restaurant and hospitality world." This sector is not only vibrant but also pivotal for the Italian economy, comprising nearly 460,000 businesses across the country, with 6.4% based in the Piemonte region alone.
Among the notable exhibitors, Dutto Distribuzione will be presenting its popular Icons Pain au Chocolat and its signature Icons Croissant. Meanwhile, Puratos Rossetto is set to debut new raw materials dedicated to pastry and baking excellence. The expo is not just about tasting innovative food; it also emphasizes technology. Participates can engage with the master coffee grinder championship, returning this year under the expertise of Fabio Verona and organized by SCA Italy. This championship serves to identify the best baristas through thrilling competitions.
Horeca Expoforum also serves as a platform for learning and professional development. With collaborations from respected institutions such as IFSE (Accademia di alta cucina di Piobesi torinese), Conpait (Confederazione pasticceri italiani), and FIC (Federazione italiana cuochi), the event features live cooking demonstrations from Michelin-starred chefs and master pastry chefs. There will be masterclasses focused on authentic pizza-making by the Scuola italiana pizzaioli, as well as workshops dedicated to digital marketing and social media strategies for the food and beverage industry. Competitions like the Best Student Selection and the Lady Chef contest will be spearheaded by the Unione regionale cuochi Piemonte, showcasing the talent within Italy’s culinary circles.
A highlight of this year’s event is the Italian selections for the prestigious Bocuse d'Or, the world's most renowned culinary competition. Scheduled for March 18, three competing teams led by chefs Alberto Assiè from Torino, Simone Vesuviano from Genova, and Matteo Terranova from Varese will vie for the chance to represent Italy at the European finals scheduled for 2027. The Bocuse d'Or selections underline Italy's commitment to excellence and innovation within the culinary arts.
Addressing contemporary issues such as sustainability, Horeca Expoforum has partnered with Banco Alimentare del Piemonte. This collaboration ensures any unused products from exhibitors are collected and redistributed to those in need, merging food innovation with social responsibility. An additional focus for the expo will be employment initiatives spearheaded by Horeca Job, featuring Mirror, their innovative AI-based psychometric test, aimed at improving job matching between candidates and roles within the sector.
Overall, Horeca Expoforum 2025 is set not only to present the latest trends and innovations within food and hospitality but also to address broader issues such as job creation and sustainability. The event will serve as both a showcase and a community gathering from March 16 to 18, amplifying voices and talents from every corner of the industry and highlighting the future of dining and hospitality experiences.